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Apple (News - Alert) TV was one of the first devices out on the market that allowed you to play streaming Internet content on your television. Despite this fact, the device has lost ground to competitors like Roku in large part because it was slow to offer up different providers. Apple has been making moves to rectify this and the newest comes with the announcement that NFL Now will be added to the Apple TV stable this month.

The information hasn’t been confirmed, as it rarely is when talking about future plans and Apple, but was seemingly confirmed thanks to a leaked screenshot of the app in testing by an NFL employee. NFL Now was announced in January as a personalized NFL content application that also includes on demand highlights. There are also extensive archives of content as well as news broadcasts.

As the launch draws near, the application has gotten an official list of content included in the app including content that was specifically produced for the application. There will also be content that is produced by each NFL club and fans will also be able to watch live events and press conferences (though not actual games.)

The NFL Now app has been yet another example of the way the NFL is embracing new and emerging technologies as a way to net more fans. Already one of the most popular sports in the world, professional football isn’t content until it is the more popular. After months of waiting, the launch of the official product is coming later this month, in time for NFL fans to get access before the season kicks off. It appears that when it does launch it will be launching on the Apple TV as well as the other devices we already knew about. Roku and the Xbox One will also support the application.