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Helping its customers measure the business impact of their ticket and suite assets, the Denver Broncos has selected SpotlightTMS. With this, companies can measure the business impact of their ticket and suite asset, Spotlight has stated.

Spotlight offers end-to-end ticket management based on the business rules and processes companies require. The company’s Impact Workflow Engine makes the difficult, disjointed practice and changes ticket management into a consistent, streamlined process. Spotlight lets the users select from various existing best-practice request, approval, and distribution workflows or create one from square one. The company’s Impact Workflow Engine facilitates the clients to easily match how their company is organized and how their business development lifecycle works into the software.

SpotlightTMS makes sure that tickets and suites are distributed to the right people for the right business reasons. The NFL franchise facilitates its best customers to enhance revenue and ROI on the use of their tickets and suites by offering corporate clientele with SpotlightTMS as a value-added feature of its premium seat packages, the company stated in a press release.

“Sports Authority Field at Mile High offers one of the best premium seating environments in the NFL and provides an ideal venue for solidifying business relationships and closing deals," said Tony Knopp, SpotlightTMS CEO and co-founder. "Peyton Manning will add prestige to corporate entertaining at Broncos' games, and Denver-area companies will no doubt be clamoring to attach their brands to the team. By providing SpotlightTMS to these companies, the Broncos are helping them measure the impact of their investment in tickets and suites.”

Recently, the company announced that they have experienced excellent results in 2011. This was primarily because a huge number of Fortune 1000 companies that have implemented the company’s SpotlightTMS solution to get a better return on investment (ROI) in their sports and entertainment ticket and suite assets. SpotlightTMS has entered partnerships with over 35 professional sports teams, going on to create a unique distribution channel.