Eurosport to Transmit the TENNIS U.S. Open in 3D at IFA Show in Berlin
(SPORTS TECHNOLOGY)
Eutelsat Communications, a holding company with capacity commercialised on 26 satellites that provide coverage over the entire European continent, has announced that its EUROBIRD 9A satellite has been selected by Eurosport to transmit the TENNIS US Open in 3D for demonstrations at IFA - Europe's largest consumer electronics show held in Berlin.
The officials at Eutelsat said that they will display the images on Panasonic's (News - Alert) state-of-the-art Viera 3D Plasma TVs, giving the entire industry and consumers visiting the IFA the unique opportunity to experience world-class sport in immersive high-quality 3D.
The event will practically demonstrate the potential of sport as a driver for the consumer 3D market and Panasonic's full end-to-end 3D capabilities, from 3D professional camcorders on court, to new-generation consumer Viera plasma displays.
Andrew Wallace, Eutelsat (News - Alert) chief commercial officer said that the partnership with Eurosport leverages Eutelsat's 3D experience and the core asset of our broadcast satellites to deliver a new generation of rich content requiring a 15 Mbit/s signal to fully appreciate stunning 3D effects in the home.
“Following our collaboration with Eurosport for 3D transmissions of Roland Garros tennis in May this year, we are delighted to team once again with Europe's premier all-sports channel and to transmit this compelling sports content to Panasonic's 3D-enabled displays at IFA," Wallace added.
The U.S. OPEN (News - Alert) in 3D will be available on a dedicated Eurosport 3D signal for an exclusive broadcast on Panasonic's booth at IFA.
Pascal Crochemore, Technical Director at Eurosport welcomed the partnership with Eutelsat: "We are delighted that Eutelsat has agreed to partner once again with Eurosport for the distribution of a Tennis Grand Slam 3D signal. Eutelsat is a longstanding partner of Eurosport and we are happy to build on the strong relationship that we enjoy through this latest exciting initiative."
Eurosport is a pan-European TV channel that broadcasts in 20 languages reaching 120 million homes and 240 million viewers across 59 countries.
Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.
Edited by Juliana Kenny
