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Sports Broadcasting Technology

BYU Athletics Cable Television Awards Ad Insertion Contract to Ad Systems

August 16, 2010


Ad Systems Communications, Inc, largest service provider of digital media and video communications for all the major cable TV networks, has announced that BYU Athletics Cable Television has awarded it with the ad insertion contract for 2010-2011.

This contract will be an additional feather in the cap for Ad Systems Communications, which already boasts of an impressive roster of national advertisers. With this latest relationship, BYU Athletics will be able to to reach out to the entire Salt Lake City Cable market at the same time giving Ad Systems the facility to generate increased advertising revenue as it continues its deployment of ad insertion systems throughout the Utah DMA.

In a release, J. Michael Heil, CEO of Ad Systems Communications, Inc said, "New advertisers like BYU Athletics, not only add to our ever-increasing revenue stream, but allow us to execute our growth strategy that much more rapidly. As our subscriber base grows nationally, we continue to attract new national advertisers and continue to increase our bottom line.”

Ad Systems Communications, Inc. is a digital media and video communications services Company which is responsible for providing quality advertising inventory for all the major cable TV networks like ESPN (News - Alert), MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS and TNT by organizing its patent pending insertion and streaming media technology into the cable, satellite and IP television markets. The company earns maximum revenue from this inventory by selling it to advertisers for inserting both long and short form video commercials into highly targeted markets.

Ad Systems Communications (ASC (News - Alert)) has a novel approach to television advertising. The company provides the experience, expertise, and technology which allow cable operators to optimally monetize inventory while the company’s advertising account reps focus mainly on finding for the advertising clients’ cost-effective ways of messaging to the TV audiences.

Advertisers who are interested in increasing sales and improving brand recognition are helped a lot by ASC's personal service and attention to detail, ASC offers the particular advantage of reaching out to highly-targeted TV markets which other cable providers cannot.

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Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Juliana Kenny