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World Wrestling Entertainment, Inc. and YouTube have entered into a multi-year partnership that will make full episodes of WWE “Friday Night SmackDown,” “WWE NXT,” “WWE Superstars” and “ECW,” available at WWE’s official YouTube (News - Alert) channel.

Officials with YouTube said that this marks one of the first times that YouTube will feature complete episodes of primetime television programs on their site.   

Company officials said that the multi-year deal greatly expands WWE’s YouTube channel offerings, which already has 90,000 subscribers who have viewed more than 100 million WWE videos to date. 

WWE will also augment the channel by increasing content clips of WWE’s flagship program “Monday Night Raw,” as well as “WWE Classics” and short videos.

“WWE has established itself as one of the top global entertainment brands in the world,” said Chris Maxcy, strategic partner director at YouTube, in a statement.

Maxcy said WWE’s content is hugely popular on YouTube. Bringing in full-length, primetime television programs to the site is a huge win for the community and fans of the WWE, he said.

YouTube is a popular online video community allowing millions of people to discover, watch and share originally-created videos.

YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

“As part of our ever evolving digital media strategy, WWE is one of the first global entertainment companies to offer audiences access to complete primetime shows on YouTube,” said Brian Kalinowski, WWE’s executive Vice President, WWE Interactive.

Kalinowski said that this partnership also enables WWE to increase its official PG-content offerings online for the fans, generate revenue, protect the content and broaden the brand exposure on the world’s largest online video site.

World Wrestling Entertainment, Inc., a publicly traded company, is an integrated media organization and recognized leader in global entertainment.

The company consists of a portfolio of businesses that create and deliver original content every week to a global audience throughout the year.