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Sports Broadcasting Technology

March Madness Drives Increase in Internet Traffic

March 19, 2010


It’s that time of year when college basketball fans around the country are glued to their TVs – and apparently ever more so, their computers – to find out who’s in, who’s out and where their favorite team stands.

As March Madness spread across the nation during the first round of the NCAA Division I Men’s Basketball Tournament, Integra Telecom (News - Alert) Inc., a telecommunications provider, recorded an increase in business Internet traffic of nearly 15 percent on March 18, compared to two weeks ago.

Compared against Internet traffic from the past year, Integra officials said that Thursday’s traffic represents the busiest day of the year – noting the spike in Internet usage included visits to sports Web sites, social networking sites, as well as e-mail exchanges.

“The timing and pattern of this Internet traffic spike is most likely related to employees of Integra’s customers streaming online video of the NCAA basketball tournament,” said John Nee, vice president of corporate communication for Integra Telecom.

The Internet traffic statistic provided reflects Integra’s combined network. Integra’s March Madness Internet usage was compared against its Internet usage recorded two weeks prior to the first round of “Big Dance” games.

Erin Harrison is a senior editor with TMCnet, primarily covering telecom expense management, politics and technology and Web 2.0. She serves as senior editor for TMC's (News - Alert) print publications, including "Internet Telephony", "Customer Interaction Solutions", "Unified Communications" and "NGN" magazines. Erin also oversees production of TMCnet's weekly iPhone (News - Alert) e-Newsletter. To read more of Erin's articles, please visit her columnist page.

Edited by Erin Harrison