FLO TV Launches Super Bowl Ad Campaign
February 01, 2010
(SPORTS TECHNOLOGY)
FLO TV has stated that they have launched a new ad campaign for Super Bowl that consists of three separate spots featuring The Who’s classic “My Generation” by Black Eyed Peas front-man will.I.am, as well as CBS sports personalities Jim Nantz and James Brown.
The ad campaign was launched by the company to raise awareness among the audience about the mobile TV category and for the FLO TV brand, which brings live mobile TV to mobile phones, dedicated devices, like the FLO TV Personal Television, and in vehicles through the FLO TV Auto Entertainment service.
One of the TV spot dubbed “Moments” will feature rock band The Who and will.I.am that will present viewers about the experiences that have brought together generations of TV viewers. The lyrics of the classic ‘My Generation’ are compiled with a new twist by will.I.am explaining how different generations are affected by technology and how viewers today consume content on the go.
The second of the TV spot “Injury Report” features CBS Sports Commentator Jim Nantz who plays himself and offers a humorous play-by-play of a couple on a shopping spree. The third one “Driven Crazy” is a 30-second ad featuring CBS Sports studio host James Brown and Nantz that is to be aired before the kick-off and in it the host brings peace to a family on a long trip by introducing them to the FLO TV Auto Entertainment service.
FLO TV has stated that will.I.am and The Who are in their TV spot because they are legends, whose socially conscious and progressive work appeals to multiple generations, just like FLO TV.
Jayne Hancock, vice president of marketing for FLO TV, has commented that all three spots introduce viewers to mobile TV and their FLO TV Personal Television, which are some of the many ways in which FLO TV lets people take live TV with them wherever they go. will.I.am has consistently embraced new concepts that push the envelope both musically and visually, while Nantz and Brown are synonymous with all sports. They are thrilled to work with them to market their brand name and inform the public about the mobile TV category.
In related news, FLO TV Inc.’s handheld FLO TV personal TV was made available at major retailers and FLO TV expanded its service nationwide.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
Edited by Erin Harrison
