Sports Techy RSS Feed
Sports Techy on Facebook
Sports Techy on Twitter
| More

Sports Broadcasting Technology

Time Warner Cable Launching Two Sports Network for Large Hispanic Clientele

May 11, 2012


Time Warner (News - Alert) Cable (TWC), a company that brings informative entertainment to 15 million customers, recently revealed another expansion plan, under which the company will launch two new regional sports networks.

Exclusively designed for the Southern California-area sports fans, the networks, branded Time Warner Cable SportsNet and Time Warner Cable Deportes, will deliver the region's most comprehensive sports information.

Time Warner Cable Deportes has been launched as the First Spanish-Language Regional Sports Network. Time Warner Cable Deportes will provide the region's only comprehensive Spanish sports coverage, by broadcasting all local Lakers and Galaxy games entirely in Spanish.

In order to accomplish this mammoth task, the company has invested in new technology and hired a separate production team consisting of Spanish-speaking talent.

Time Warner Cable Deportes also reportedly built a dedicated team to oversee the production of original programming including daily local sports news, a daily soccer news show and coverage of other sports including boxing and lucha libre.

Debuting on October 1, 2012, which coincides with the 2012-13 NBA season, the two networks will be dedicatedly supply the basketball enthusiasts with a daily programming schedule to give the local sports fans comprehensive in-depth coverage, fresh opinions and behind-the-scenes insight into their favorite local teams and personalities.

The networks' exclusive game coverage will include full seasons of Lakers, Galaxy and Sparks games, as well as CIF high school regular season and playoff contests, Time Warner Cable said in a press release. With this, TWC makes all locally televised Lakers games available on one network for the first time in company history.

Southern California sports fans, reportedly representing some of the most intensely loyal fans in the country, can expect to see a talented mix of familiar and new on-air game and news personalities, including Lakers broadcasters Stu Lantz and Bill Macdonald on Time Warner Cable SportsNet, and Adrian Garcia Marquez and Francisco Pinto on Time Warner Cable Deportes.

To make the reporting part more interesting, the company has roped on two premier sport journalists: Andy Adler and Heidi Watney. While studio host Andy Adler, formerly of KNBC and WNYW, will anchor nightly studio programming from the networks' new state-of-the-art technical facility, Heidi Watney, former reporter for the Boston Red Sox and NESN, will report on and interview teams, athletes and fans on the scene.

Beyond live game coverage, Time Warner Cable Sports is creating a daily programming schedule to give local sports fans comprehensive in-depth coverage, fresh opinions and behind-the-scenes insight into their favorite local teams and personalities.

“We are building Time Warner Cable SportsNet and Time Warner Cable Deportes from the ground up to be the new homes for Southern California sports fans,” said Time Warner Cable Sports President David Rone. “Our networks are created around live coverage of some of the region's signature franchises and represent a 24/7 commitment to give fans more access and insight than they have ever seen before.”

Time Warner Cable released financial results for its first quarter ending March 31, 2012, earlier this year. According to Time Warner Cable CEO Glenn Britt, the company’s first quarter results reflect continued strong performance, and residential Internet and business services were standouts.

Edited by Braden Becker