One World Sports to Distribute Asian Soccer Qualification Matches for London 2012 Games
(SPORTS TECHNOLOGY)
One World Sports (OWS), North America's leading Asian sports provider, recently announced in a press release that it has signed an exclusive agreement with World Sport Group (WSG) to distribute Asian soccer qualification matches for next year's London 2012 games on a multi-media basis in North America.
According to the agreement, OWS will present live and same-day coverage from the Asian Football Confederation (AFC) Asian Qualifiers for both the men and women's tournaments in English for select matches. The AFC Asian Qualifiers begin Sept. 1 with the Women's Final Qualification Round featuring FIFA Women's World Cup champions Japan and Thailand.
“The AFC Asian Qualifiers multi-platform rights are on strategy with the long-term commitment of One World Sports to deliver Asia's best soccer events live to U.S. sports fans on any device,” said Preston Bornman, chief operating officer of One World Sports, in a press release. “Exclusive coverage of the AFC Asian Qualifiers is a natural follow-up to the American response to the Women's World Cup, and we expect the men and women's Asian qualifying matches to generate great interest among U.S. soccer and sports fans, particularly among the Asian population.”
“One World Sports is doing an outstanding job introducing the United States to Asian soccer,” said Mark Hardess, president, ASEAN and Australia, World Sport Group. “World Sport Group is excited to expand our relationship with One World Sports to include the AFC Asian Qualifiers and to extend our partners' broadcast reach to U.S. fans. Soccer fans in the United States can now follow the exciting year-long build-up to next year's games in London.”
The network recently secured exclusive North American rights to the Chinese Football Association Super League (CSL) under terms of an agreement signed with World Sport Group. The CSL season began April 1 and will end November 2.
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Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Jennifer Russell
