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As a part of its transitioning to mobile application market, Reach Messaging Holdings Inc., a provider of customized mobile applications and Bots, signed a deal with world famous Street Basketball Player, Philip Champion aka “Hot Sauce”. According to the deal, Hot Sauce, who is widely regarded as the world’s most famous streetball player, will feature in Reach Messaging’s third celebrity application after Paris Hilton and Michaele Salahi. The application is scheduled to be launched in early April.

In a press release, Reach Messaging, which is currently engaged in developing a variety of apps for social media platforms like Facebook and major mobile devices such as the iPhone (News - Alert), BlackBerry, Android and Digital Signage announced that the application will be available on Apple's App Store.

Upon its launch, fans and followers of Hot Sauce has a worldwide fan following and the new app from Reach Messaging will enable the fans to stay updated on their favorite player through his photos and videos. The app that comes with full Facebook, Twitter and YouTube (News - Alert) integration capabilities will be a valuable tool for receiving tips and streetball facts from Hot Sauce. It will also allow the fans to be part of quizzes and fan polls.

Last but not the least, the application will help the game lovers locate basketball courts with integrated Basketball Court Locator empowered by GPS navigation.

The application will also have an Event Calendar, the latest "Hot Sauce" sightings, and his favorite tunes, movies and TV shows.

Hot Sauce has played on the Streetball AND1 Mixtape Tour since its creation in 2000. The multi-talented player even grabbed a role in 2006 movie, “crossover”. In 2009 he signed with the College Park Spyders of the present American Basketball Association.

"We are excited to sign Hot Sauce on as our third celebrity app as he is the most famous streetballer in the world and has a very large following. Furthermore, he has become famous by becoming viral with videos of his amazing basketball skill displays and competitions which will leads us to believe that his app, once launched, has tremendous potential to go viral as well which would lead to its rapid growth," commented Shane Gau, CEO of Reach Messaging on the new application. "We plan to continue expanding the number and diversity of our celebrity apps as our recently launched Lifestyle division continues to grow."

It should be mentioned here that Hot Sauce application is the third celebrity mobile app to be released by Reach Messaging within the past month. The company is currently having discussions with other renowned athletes, which means many more celebrity apps are on their way.

Earlier this month, Reach Messaging announced signing of an agreement with Wizzard Media whereby Wizzard Media will use the Company's Interactive Ad Solution to advertise on its mobile phone applications. Wizzard Media will also make $150,000 equity investment in Reach Messaging, the company revealed in an earlier media release.