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Sports Broadcasting Technology

CBSSports.com College Network Partners, Thought Equity Motion Enhance Video Sports Libraries

March 14, 2011

(SPORTS TECHNOLOGY)

CBSSports.com College Network, a division of CBS Interactive, and Thought Equity Motion, a provider of video platform and footage licensing services, announced their partnership to bring colleges and universities nationwide to generate new value from their video sports libraries. CBS Interactive produces 175 official collegiate athletic sites.


CBSSports.com College Network will offer Thought Equity Motion's Hosted Video Management and Delivery Platform to its customers. The platform is expected to enable them to do more with their video archives and drive new consumer interaction and monetization at their official athletic sites.

“Our partnership with CBSSports.com College Network will enable collegiate athletic organizations to preserve their rich video heritage and prepare their video content for next generation uses,” said Kevin Schaff, CEO and founder of Thought Equity Motion, in a statement. “Our integrated archive management solutions will enhance the overall utility of institutions' archives for fans, coaches and partners.”

The video through Thought Equity Motion's archive and metadata tools enables CBS partners to stream premium content on their official athletic sites. It can strengthen fan interaction and extend the life of their seasons year-round, and increase time spent and inventory to drive advertising value, according to company officials.

“The CBSSports.com College Network is excited to be teaming up with Thought Equity Motion, which works with some of the most widely recognized sports rights holders in the world, to offer our customers a unique and comprehensive set of services,” said Patty Hirsch, vice president and general manager, CBSSports.com College Network, in a statement.

Recently, Thought Equity Motion announced a film digitization and preservation project for the EYE Film Institute Netherlands in partnership with IBM.


Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Jaclyn Allard