MLB Network Introduced AT&T U-verse TV
(SPORTS TECHNOLOGY)
MLB (News - Alert) Network has joined the AT&T U-verse TV channel lineup. According to a press release, MLB Network –the 24-hour network dedicated to baseball – is now available as part of the U-verse TV U300 package on channel 634 and in HD on channel 1634.
MLB Network is dedicated to show the game’s latest happenings and it throws insights and analysis from the best in the business, including Bob Costas, Harold Reynolds, Al Leiter and Peter Gammons. Showing more than 100 live regular season games, over 80 spring training games, original programming, live studio shows, like its signature in-season program MLB Tonight, the Spring Training series 30 Clubs in 30 Days and exclusive coverage of the MLB First-Year Player Draft and Hall of Fame Induction Ceremony, MLB Network provides unprecedented access to all 30 Major League Baseball clubs year-round.
Dan York, president of content at AT&T (News 
- Alert) said that, “This deal helps the company with important strategic content initiatives, and we're excited to deliver comprehensive MLB coverage to U-verse TV baseball fans in HD.”
Tony Petitti, president and CEO of MLB Network said that, “U-verse customers will now have the opportunity to receive the only network on television dedicated to covering baseball 24 hours a day, 365 days a year. It offers many features that enhance the baseball-watching experience, including Total Home DVR, My Multiview, access to an extensive High Definition (HD) channel lineup with more than 155 HD channels and growing; picture-in-picture browse and the ability to follow your favorite sports teams through the AT&T U-bar.”
In other company news, TMCnet reported that AT&T U-verse TV outperformed competitors in customer satisfaction among consumers in the North Central, South and West regions, according to a J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction Study.
Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.
Edited by Jennifer Russell
