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Business-intelligence specialist Extended Results, which has seen unprecedented success since 2006 even in a down economy, has over the years become a recognized thought-leader. The company has worked very closely with technology company Microsoft on a unique set of Business Intelligence solutions that can be used on the Internet and on different platforms such as desktops and mobile phones—the World Cup Business Intelligence Solution being one of them.

 

In addition, Microsoft (News - Alert) held a contest in which World Cup developer fans were able to win prizes through using their expertise to use the Extended Results social media analytics server. 

 

Extended Results and Microsoft are sensitive to key concerns relating to making social media analytics easy and formulating real-time recommendations and insights. They are able to manage business objectives while paying attention to social media trends and how these trends can affect store-sales and retail-inventory projections. Recent social-media and business intelligence trends have inspired people the world over to ask whether canned reporting is an excellent software investment for those companies that seek to monitor social media and craft actionable insights in a rapid and cost-effective manner. 

 

Extended Results’ and Microsoft’s special analytical tools are helping fans highlight trends regarding both social media analytics and the World Cup itself. For instance, with these tools, it is possible for fans to determine the day that featured the most goals, the biggest fans across social-media sites like Twitter and Facebook (News - Alert), and the most popular players and teams.  

 

Patrick Husting, president and founder of Extended Results, said that the primary focus of the company continues to be to leverage the Microsoft Business Intelligence Platform in order to advance performance-management opportunities for companies of all sizes. Extended Results, said he, is very proud of the fact that it has earned the ability to provide Microsoft with top-level business intelligence solutions, most especially the fact that this expertise has grown to a level that the company now has a holistic approach to the internet, desktops and mobile phones. 

 

Bruno Aziza, Worldwide Strategy Lead for Business Intelligence at Microsoft, said that the World Cup contest was just one example of what these solutions could do. The goal of Microsoft and Extended Results, he explained, is to help fans build analytical views of the game—incorporating not only historical data but also social media data. This, he concluded, is an opportunity to generate much more than mere canned reports—solutions across the desktop, internet and phone that will give fans data and applications for game analysis.

 

In related news, GOTO Metrics announced first turn-key Hadoop based business intelligence platform for the enterprise.