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MACH (News - Alert), an operator of hub-based mobile communications exchange, has launched a new offering that will equip mobile operators to offer roaming facility to their customers who are travelling to South Africa for the FIFA World Cup 2010.

 

The FIFA World Cup 2010 football tournament will be in South Africa this year and it is estimated that more than 3 million visitors are going to fly down there to support the 31 foreign teams playing for the Jules Rimet trophy. Mobile operators have to deliver seamless communications service to travelling fans in order to generate event-specific roaming revenues.

 

In order to cater to mobile operators during the tournament MACH has stated that that it has organized a ‘World Cup Pack’ that will ensure that voice and GPRS roaming is implemented, specific retail offers are flawlessly rated and all traffic is protected from fraud for the operator.

 

MACH has stated that they are integrating three solutions in one pack so that mobile operators can build a make a great roaming event for their subscribers. The three solutions are: Close the Gap’ Roaming Implementation solution – for negotiating roaming agreements, schedules and performing IREG and TADIG tests and securing timely launch; Retail Roaming Marketing solution - through which MACH ensures that operators can implement any retail offer depending on the location of the fans, the time of the matches and even the score of the teams and also implements and assure any retail plan; and Fraud Protection solution – a high concentration of roamers in one location requires a performant fraud system and MACH’s NRTRDE HUB and its fraud protection services will ensure that operator’s traffic is waterproof.

 

MACH has claimed that its new World Cup pack will help operators increase their revenue, secure their income, and obtain domestic pole position through brand management, media attention and subscriber loyalty.