Mobile Sport Report Releases MLB Research
Mobile Sport Report, a research and analysis firm that focuses on analyzes stadium technology in the professional sports industry, released its second issue in the Stadium Tech Report series that focuses on the technology used in Major League Baseball (MLB (News - Alert)). Titled “Stadium Tech Report for Q2 2014”, it is the second entry in the series, after “Stadium Tech Report for Q1 2014”, which focused on the National Basketball Association (NBA).
The firm’s research found MLB to be the most technologically advanced of any of the professional sport leagues. Looking at the level of deployment of Wi-Fi, distributed antenna systems (DAS) and beaconing technologies in all 30 MLB stadiums, they found that 20 of the parks had advanced Wi-Fi networks, and 26 of 30 parks had advanced cellular DAS systems. Although there are several that lack Wi-Fi, the commitment to advancement places baseball “ahead of all other U.S. sports when it comes to delivering a consistent, enriched fan experience through technology,” said Paul Kapustka, editor-in-chief of Mobile Sports Report.
This is a stark contrast to the firm’s findings in their analysis of the NBA, where 23 of the 29 arenas were wired with Wi-Fi but only four showed any signs of “pushing the envelope when it comes to fan-facing digital services,” said Kapustka.
The report also includes an in-depth look at technology deployment in three stadiums, namely AT&T (News - Alert) Park in San Francisco, Target Field in Minneapolis and Marlins Park in Miami, as well as an exclusive interview with AT&T Senior Executive VP John Donovan. Donovan is credited with AT&T's exceptionally successful DAS deployment strategy.
Bonus content consists of additional stadium analysis from Kapustka, and a mini-case study of DAS deployment at the historic Churchill Downs, home of the Kentucky Derby.
The “Stadium Tech Report for Q2 2014” is available as a free download in PDF format from the research firm’s website, in addition to past and future issues. Mobile Sport Report plans to release further entries in the series that focus on different sports leagues, as well as the annual Stadium Technology Survey.
Edited by Adam Brandt