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MobiTV, Inc. Confirms that Bigger the Size, Better the Viewership

August 16, 2010


During the FIFA 2010 World Cup, MobiTV (News - Alert), Inc.'s technology platform was able to deliver over 100 million minutes of coverage from ESPN Mobile TV, with 100 percent uptime. MobiTV had an in-depth analysis into a number of viewing trends and behaviors from mobile video users in the U.S.

When it comes to screen size, MobiTV identifies that bigger the size of the screen, better the viewership. Following chart shows the average minutes viewed per screen size at the time of World Cup coverage:

•5 inch screen - 118.2 average minutes viewed

•4 inch screen - 102.2 average minutes viewed

•3 inch screen - 67.4 average minutes viewed

•2 inch screen - 61.1 average minutes viewed

MobiTV also got the opportunity to capture the platform preference for multiple social personas. Gadget Geeks with Android (News - Alert) platform and Sophisticated Tweenagers with Brew platform had the highest minutes per viewer, with 125.7 and 84 average minutes respectively.

California and New York states are in the top of World Cup mobile viewership, with 12.9 percent of viewership came from the Los Angeles area and 10.1 percent from New York City-based soccer fans. Chicago and San Francisco got 6 and 4.4 percent respectively.

In a release, Charlie Nooney who is the CEO of MobiTV, Inc said that "As the mobile device evolves into a multimedia powerhouse, and as the screen sizes increase in both size and resolution, consumers will demand more relevant and live content. Although mobile TV does not replace our traditional TV viewing habits it does provide a viable alternative. Similar to the need to be connected to email, friends and family, being connected to the latest news and events will drive consumers to mobile television."

Top days and timings for watching World Cup action recognizes that the mobile medium can be considered as a supplement to at-home viewing. The weekday games that were played at 2:30 p.m. Eastern Time is top on the table with highest average minutes per game. Overall, the weekdays accounted for more than 72 percent of total viewing.

MobiTV, Inc. is one of the well known suppliers of technology solutions that deliver media over wireless and broadband networks. MobiTV, Inc., established in 1999, is a privately-held company that is headquartered in Emeryville, Calif.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Erin Monda