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During World Cup Games, Mobile Broadband Usage Showed Tremendous Growth: Report

July 16, 2010

For the period of 2010 FIFA World Cup matches, mobile broadband usage has shown a tremendous growth of 24 percent.

And that’s just the beginning, according to Allot (News - Alert) Communications’Allot MobileTrends World Cup Report.

Web browsing on mobile broadband has shown highest growth with a 35 percent rise, whereas YouTube (News - Alert) traffic mounted drastically by 32 percent on post-match mornings.
According to the Allot MobileTrends Report, mobile devices did not act as a substitute for big screen televisions throughout the World Cup.

Rather, they shaped a new environment where the two worked alongside each other. Mobile devices efficiently assisted the viewers to improve their World Cup experience. They provided viewers with additional football and match-related information in real time, and the capability to view replays at spare time and distribute them virally.
Here are some of the findings of the Allot Mobile Trends World Cup Report:
·         Lunchtime matches experienced the biggest bandwidth growth with 31 percent;
·         Video streaming and P2P improved reasonably by 11 and 13 percent, respectively;
·         Mobile data bandwidth usage exhibited a 16 percent growth during post-match mornings.
"The World Cup highlights the integral role that mobile devices and mobile broadband have come to play in our busy lives and how consumers are use them to enhance their lifestyles by accessing information anytime, anywhere,” said Rami Hadar (News - Alert), president and CEO of Allot Communications. “This global tournament has demonstrated the continued rise of mobile data usage, in particular web and video traffic." 
The Allot MobileTrends World Cup Report data is derived from the information collected from mobile networks worldwide that represents over 90 million subscribers. Allot NetXplorer is the centralized management and reporting system of Allot. With the help of Allot NetXplorer, the company collected the data during 2010 FIFA World Cup for 42 individual matches. The data collected for this report was completely subscriber-anonymous.
Allot's scalable, carrier-grade solutions are designed to offer visibility, topology awareness, protection, application control and subscriber management.
In order to find details on the full Allot MobileTrends World Cup Report with graphics, you have to visit

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Marisa Torrieri