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Holland Wins 53 Percent Support in World Cup Social Media Conversations

July 12, 2010

A study on the sentiment expressed in social media regarding the World Cup finalists has been issued by Attensity, a customer experience management software applications that produce value from unstructured text. This study drawn from the entire spectrum of social media such as Twitter, Facebook (News - Alert), blogs, videos, online forums concluded that the sentimental favorite to win was The Netherlands. However, The Netherlands has a minor share of social media conversations when compared to its competitor Spain.
Out of the total conversations concerning the World Cup, 54 percent is pointed towards Spain. But, still, out of that total amount, only 47 percent of the chatter has been positive in sentiment. Even if Holland acquires only 46 percent of the total conversation, the country has seen a larger positive sentiment which accounts to 53 percent.
The intention of Attensity is not to foretell the World Cup winner because the company believes that the winning of a team depends on talent and capability to perform better than the competitor and not the reputation or "voting" from social media.
In order to satisfy the needs of a new breed of authorized consumers, Attensity Group offers an integrated suite of Customer Experience Management software applications. Semantic technologies power Attensity’s solutions. These technologies enable organizations to Listen, Analyze, Relate and Act (LARA) on information trapped in the unstructured text of multi-channel customer conversations.
The complete suite of applications addresses collective intelligence in social media and forums; the voice of the customer in surveys, e-mails and other customer contact points; web and calls center customer response management; and web self-service. By making use of Attensity, customers are able to achieve appropriate, effective, quick and positive one-on-one interactions with companies. It leads to better loyalty and satisfaction. There are over 500 installations worldwide. With this, the esteemed software of Attensity supports a minimum of 10,000 users in large government agencies and pioneering enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada, Siemens (News - Alert), Travelocity and Whirlpool.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Erin Harrison