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Level 3 Communications Enables Several European Broadcasters to Stream the 2010 FIFA World Cup Games Online in HD

July 01, 2010

Level 3 Communications, a provider of fiber-based communications services, has stated that its internet broadcast services are enabling several European broadcasters, including Spanish broadcaster Telecinco, to stream the 2010 FIFA World Cup games in high-definition (HD) to online audiences.

Level 3's Internet Broadcast service leverages the company’s Vyvx and Broadcast Encoding Centre infrastructure and its international Tier 1 backbone to support broadcasters and other content owners through the process of event delivery from content capture to consumption.

In a release company officials said Vyvx has been the go-to source for video delivery and video transmission services for the largest media and entertainment companies in the world. The company offers the largest occasional video delivery network for end-to-end video transmission and if a broadcaster requires a highly reliable video delivery, Vyvx is ready with multiple transmission formats and platforms.

The live FIFA world cup matches are fed into the Level 3 network and afterwards the Level 3 Encoding service transfers the video to any major media format. Level 3’s content delivery network (CDN) then takes that video to fans online. The Level 3 Origin Storage server network allows the broadcast video to be recorded or stored for archival or video on-demand purposes.

The internet services from Level 3 are also capable of enabling the broadcasters to stream video in true HD quality to online fans with sufficient bandwidth which still offering the live stream to viewers with lower connection speeds.

One of the broadcaster, Telecinco that is using Level 3 services has asserted that few sporting events command the world’s attention like the world cup and with Level 3 services they are confident in their ability to handle the high volume of traffic that can accompany a major international event like this. The confidence in Level 3 was confirmed after seeing the broadcaster’s seamless delivery of the online broadcast to record-breaking numbers of Spanish viewers.

James Heard, president of European Markets at Level 3 added that the tremendous number of online users who have watched the live stream of the World Cup so far demonstrates both the potential for growth in the delivery of live events across multiple devices and emphasizes the importance of having a CDN provider a broadcaster can trust to meet demand, even when traffic spikes.

Level 3’s Internet Broadcast services provide end-to-end support for content owners – from signal acquisition through encoding, transcoding and delivery on its CDN – to ensure the quality viewing experience that online audiences have come to expect from an HD broadcast.

In related news, Level 3 streamed CCP Games' EVE Online Alliance tournament and invested in Manchester Resiliency. 

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Patrick Barnard