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Webtrends Delivers Mobile Analytics to the Associated Press

June 15, 2010

Whether it's cricket, basketball, baseball, football, or any other sport venue (including bowling), the noise over the speaker system and the din of stadium can sometimes spoil the flow of the game.

Although most fans are not be able to watch FIFA 2010 World Cup from the stadium, they can receive second to second updates about the matches from their mobile handsets.

Webtrends, an enterprise customer intelligence company, today announced it will provide the analytics and measurement behind the newly launched World Cup mobile application and mobile website ( by The Associated Press (News - Alert), called AP 2010 World Cup Coverage. As the world kicks off the FIFA 2010 World Cup, AP will keep soccer fans connected to the games through its own mobile applications and optimized mobile website.

Jeffrey Litvack, AP's general manager of global product development said that the company wants that the fans to use its mobile applications to have access to information about the games whenever, and wherever they want. He continued that with the help of Webtrends, the company has provided relevant insight into how the applications are being used and it will the company to measure its usage goals, and what to expect from similar applications.

The AP 2010 World Cup Coverage free app and web launcher is available for download at from multiple app stores, including iTunes, Ovi by Nokia, BlackBerry App World, and Android (News - Alert) Market. The application is designed to enhance the FIFA World Cup experience for fans eager to stay abreast of the action regardless of their geography, language or mobile platform.

Features include multiple language settings for English, Spanish, French and Portuguese as well as customizable skins for all 32 countries participating in the tournament, enabling users to follow their favorite team throughout the month-long event. AP also uses Webtrends as a platform to quantify and ultimately optimize how its other digital channels are performing (e.g. online images, videos, content, etc.).

Casey Carey, vice president of Product, Webtrends said it is helping the Associated Press set up a framework to enhance its use of mobile analytics in the day-to-day operations of the 2010 World Cup.

In May, Webtrends announced the availability of Webtrends Analytics for Microsoft (News - Alert) SharePoint 2010.

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Patrick Barnard