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eServGlobal's FlexiContent to Help Operators Boost Revenue During World Cup

June 15, 2010

eServGlobal’s (News - Alert) FlexiContent Services will be available through over a dozen operators during the 2010 soccer world cup in South Africa.
The world cup that commenced on June 11 is expected to attract the attention of over 1 billion mobile subscribers, many wanting the all important ‘live scores’ on their mobile phone.
Officials with eServGlobal said that FlexiContent allows operators to quickly capitalize on subscriber needs during popular events by providing the much sought- after information and entertainment tools.
Compnay officials said that launched earlier this year at the Cup of African Nations with 12 regional Orange Group affiliates, eServGlobal’s FlexiContent allows operators to generate new revenue during major events.
It is a carrier- grade service that uses a rapid application development environment allowing operators to offer innovative content and two way message-based services without any set-up costs. Operators can use sporting competitions, TV shows and other current events to encourage subscriber usage of premium SMS services.
FlexiContent, company officials said, includes games & information services, allowing subscribers to use Premium SMS to access match progress reports and results in REALTIME.
FlexiContent also includes a variety of games, such as Instant Win, Predict & Win and Credit Goal, where subscribers play for airtime or financial rewards. Revenue is created through customers’ Premium SMS transactions.
According to company officials, FlexiContent also includes the Closed User Group Chat tool, where subscribers can SMS chat with selected friends about the competition and upcoming games.
Once someone is added to the group they can invite other subscribers, encouraging increased ARPU (average revenue per user) through friendly competition.

Due to the platform's capability during previous events (revenue creation, network entertainment and customer stimulation), twelve service providers have selected to offer FlexiContent services during this year’s world cup.
"We are extremely pleased with FlexiContent’s early popularity and look forward to delivering our new MMS service, where subscribers can ask to see the winning goal after the game," said Craig Halliday, chief operating officer, eServGlobal, in a statement.
eServGlobal provides solutions for Smarter Transaction Management, driving more value from each telecom transaction.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.