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The Associated Press Launches FIFA World Cup 2010 Mobile Application

June 11, 2010

The mobile news market is booming and soccer-lovers around the globe are going to use mobile news services to stay updated on the crucial matches.

The Associated Press (News - Alert) has introduced a new application for mobile phones that gives soccer lovers instant access to what is going on in the South African stadiums.

With the AP's new mobile phone application, mobile users around the globe are going to experience unprecedented access to the 2010 FIFA World Cup. API has informed that the app, AP 2010 World Cup Coverage, is available for download from multiple app stores, including iTunes, Ovi by Nokia, BlackBerry App World and Android (News - Alert) Market. The app can be found by visiting And the best part of the app is: mobile users get to enjoy access to all excitement of month long extravaganza through AP's app absolutely free of cost.

The new AP mobile application will help millions of crazy soccer lovers defy geography or language for staying tuned to their favorite heroes on and off the fields. According to AP, the new application is designed to enhance the FIFA World Cup experience for football fans eager to stay abreast of the action regardless of their geography, language or mobile platform. Features include multiple language settings for English, Spanish, French and Portuguese as well as customizable skins for all 32 countries participating in the tournament, enabling users to follow their favorite team throughout the month-long event. 

'AP's 2010 World Cup Coverage will provide all the action and excitement on and off the field from this summer's event. For the first time, mobile users will be able to experience this firsthand wherever they are, whenever they want. The Associated Press is committed to delivering its unrivaled news and information coverage across all content platforms and this exciting new application is part of that vision,' Jeff Litvack, AP's general manager of global product development, said.

If you carry any of the smart phones from leading manufacturers like Sony Ericson, Nokia (News - Alert), Apple or Android, then Associated Press mobile application can open up the floodgate of soccer information for you. From access to the latest player and team news, match previews, post-match analysis, stadium and regional information, photos and exclusive video, the AP app can easily turn you into the most sought after World Cup specialist in your circle.

AP has informed that the application will be supported on the Nokia Series S40, 5th and 6th editions and S60 3rd and 5th editions; Nokia N900 Maemo device; Sony Ericsson (News - Alert) (News - Alert) S60 devices; Android platform supporting Flash Lite 3.1 in the browser; Android platform supporting Flash Player 10.1 (Droid/Milestone and Nexus One);BlackBerry in the browser; iPhone (News - Alert); AIR Desktop and a WAP site.

The AP, which has covered all 18 FIFA World Cup events since Uruguay in 1930, is considered the most experienced organization in the world covering the FIFA World Cup. The news agency, which maintains a bureau in South Africa where the event will take place, is scheduled to send more than 100 additional journalists and support personnel to cover the games and supply timely and accurate content to the mobile app.