Sports Techy RSS Feed
Sports Techy on Facebook
Sports Techy on Twitter
World Cup Technology
| More

AT&T, ESPN Chart Out More Ways for Users to Follow the 2010 FIFA World Cup

June 03, 2010

AT&T and sports broadcaster ESPN (News - Alert) are bringing interactive coverage of the 2010 FIFA World Cup and have enabled fans to watch all live matches from ESPN on AT&T Mobile TV and MobiTV (News - Alert).

AT&T, a proud partner of the U.S. Men's National Team, has publicized its multi-screen delivery of ESPN's FIFA World Cup coverage on AT&T (News - Alert) U-verse TV, Online and AT&T mobile phones.

AT&T Mobile TV and Mobi TV will provide customers live coverage of all 64 matches through the ESPN Mobile TV channel and a second channel is also added to accommodate overlapping matches. Highlights of some of the matches will be available through AT&T Mobile TV or Mobi TV.

AT&T U-verse TV has launched a new ESPN World Cup multi-language multi-view app that will let users to watch up to four ESPN cannels at one time and also brings athlete bios, groupings and the latest team standings to their U-verse TV screen. The Multi-view includes ESPN, ESPN2 and ESPN Deportes channels, and additional channels with the ESPN game coverage in Arabic, German, Japanese, Korean and Portuguese that allow users to choose Multi-view World Cup coverage from six different languages.

AT&T will also offer complete live coverage to AT&T High Speed Internet users who log onto Analysis of various teams and athletes competing at the 2010 FIFA World Cup can be viewed by logging onto, prior to the tournament. Users can access daily videos featuring match previews, match recaps, including games and players to watch.

President of content for AT&T, Dan York (News - Alert) has commented that 2010 FIFA World Cup from South Africa is one of the most anticipated sporting events in history, and AT&T customers will have more ways to watch all the action on the screens they use most. AT&T customers will have 64 live ESPN games available live on all three screens: the TV, PC and mobile device. They'll have up to two channels of live matches available on mobile, U-verse TV customers will be able to interact with and follow their favorite teams with their innovative 2010 FIFA World Cup app, and live coverage of all matches and exclusive bonus content is available for AT&T High Speed Internet customers.

In addition to the ESPN's coverage, AT&T customers will have access to the content featuring the U.S. Men's National Team's, "Road to South Africa" which is available for fans online at AT&T FanZone, via the U-verse TV on Demand library and on mobile phones through AT&T Mobile Video. AT&T will also have live, on demand and interactive content available in Spanish too.

In related news, AT&T launched WiFi (News - Alert) Zone in NYC's Time Square and increased fee for dropped smartphone contracts. 

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Patrick Barnard