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FIFA World Cup iPhone Application developed by Fox Soccer Channel in collaboration with 2ergo

May 28, 2010


The availability of Fox Soccer Channel's "Ticket to South Africa' iPhone (News - Alert) app featuring coverage of the FIFA World Cup has been announced by Fox Soccer Channel and 2ergo Americas. With anticipation building around the world for one of the most popular events in all of sports, the application is available for download free of charge in Apple's (News - Alert) App Store which will keep fans unable to see the games in person, up to date.

The application, sponsored by Audi will provide comprehensive and personalized coverage, acting as a one-stop guide of the World Cup, taking place in South Africa June 11 through July 11. The application is also being promoted through ongoing Fox Soccer Channel advertising and web site campaign.

Latest news, standings, fixtures, photos galleries, venue information, and World Cup history will be included in the application. A scrolling ticker with live scores will appear after the beginning of the games, will offer one-click access to in-game match stats, play-by-play information, and video clips. Apart from following all 32 teams, iPhone users will be able to create a "My Teams" list for quick access to their favorite team's headlines and information. They will be able to share the World Cup headlines with their friends by updating through Facebook (News - Alert).

Bhavesh Patel, VP, Interactive Media, Fox Sports International said, "Avid soccer fans look to Fox Soccer Channel to bring them expert coverage of the world's biggest stage. Working with a provider like 2ergo ensured that we were providing users a cutting-edge information service backed by their experience in developing high-quality, user-friendly iPhone applications." Patel added they are providing the millions of fans with iPhones everything they need to know about the FIFA World Cup with the intensive coverage and analysis of the games wrapped into a beautiful and customizable format.

According to Michael Scully, VP, Marketing, 2ergo Americas, Fox Soccer Channel has created a valuable opportunity to reach new viewers as well as build a stronger relationship with existing ones with the growing popularity of smartphones and applications. The company is thrilled to partner with Fox Soccer Channel to deliver immediate and personalized access to the World Cup action to iPhone users.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.

Edited by Alice Straight