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Aruna Media AG Selects SENSIO as Technology Partner

April 14, 2010


Looking to provide live 3D distribution of the 2010 FIFA World Cup South Africa games to cinemas and stadiums worldwide, Aruna Media AGhas selected SENSIOas its main live 3D events technology partner. Aruna owns the FIFA World Cup live broadcast rights for out-of-home 3D HD.

The Sensio 3D processor allow the users to use the projector they currently own to view the many 3DVD films available on the market. They can just insert the 3DVD into their player, activate the Sensio 3D processor, put the glasses on and enter the world of 3D.

Also, SENSIO 3D can be used in high-quality professional stereoscopic signal processing as it is a proprietary, frame-compatible format. Developed and perfected by SENSIO over the last 10 years, this mature technology has been used in the vast majority of commercial and non-commercial live 3D events produced around the world. In the 2010 World Cup, SENSIO will support local digital cinema integrators for the system design, testing, and implementation of the live 3D broadcast network with Aruna's technical staff.

"SENSIO has participated in many  historical 3D firsts in our ten years of business, but the global delivery aspect of the 2010 World Cup in South Africa is incredibly exciting,' said SENSIO president and CEO Nicholas Routhier. 'The worldwide broadcast of a live 3D event represents a unique technical and commercial opportunity, and we're thrilled to be working with Aruna to tackle this challenge"

Aruna Media AG believes that SENSIO is the ideal partner to help the company deliver this historical and groundbreaking live 3D event to large venues. The company plans to provide compatible broadcast across 3D cinema technologies and provide superior image quality.

Recently, the company teamed up with Miranda Technologies (News - Alert) to develop a partnership to develop a suite of high-performance broadcast products to enable end-to-end, stereoscopic 3D playout.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.

Edited by Stefania Viscusi