Univision Communications Announces Football World Cup Coverage for Spanish Language Viewers
(WORLD CUP TECHNOLOGY)
Spanish language users can now enjoy FIFA World Cup South Africa 2010 as Univision Communications will be providing extensive cross-platform coverage for the exclusive Spanish-language broadcast of the event.
Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup South Africa and provides latest news, game calendars and more to its Spanish language viewers.
Using its various services such as Univision, TeleFutura, Galavisión, Univision.com, Univision Móvil, and Univision On Demand, Univision will deliver a one-of-a-kind experience for its audiences with nearly 900 hours of comprehensive coverage. The company plans to broadcast all of the event’s 64 matches in HD across every time zone in the country and each will have a minimum 30-minute pre-kick-off segment.
“The FIFA World Cup Tournament is the most important sporting event for Hispanics bar-none,” said Alina Falcón, president of news, Univision Communications “We live it, just as our fans do, and we couldn’t be more excited to be bringing this world-class event to our viewers once again.”
“By deploying all of our assets, soccer fans will be able to enjoy every moment of the tournament when and where they want,” Falcón added.
Starting with player arrivals to the stadium, presentation of the teams as they come through the tunnel onto the field, warm-ups, pre-game interviews with the coaches, in-depth analyses and match re-caps, crews on-location in South Africa will bring soccer fans every exciting minute to the viewers. Also, for the first time ever, the network will give viewers the opportunity to re-live all the excitement of the entire World Cup through its distribution partners, on the Univision On Demand platform.
In February 2010, TxVia, a provider of processing technology for network-based payment systems, announced it has signed an agreement to process gift cards and general purpose reloadable cards for Univision Communications Inc. with its platform-as-a-service delivery model. The Univision Prepaid MasterCard Card and the Univision MasterCard Gift Card are issued by The Bancorp Bank.
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
Edited by Kelly McGuire
