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CTVBuyer Establishes Partnership with Recrue Media to Create Unprecedented CTV Capability for Local AdvertisingEASTÂ GREENWICH, R.I., Feb. 28, 2024 /PRNewswire/ -- CTVBuyer, LLC, a monetization and ad operations agency for CTV publishers, has announced a strategic partnership with Recrue Media, LLC, bringing over $75M+ in exclusive demand through 400+ sales representatives from local and regional media and agency partnerships. This partnership represents a significant milestone for CTVBuyer, enhancing our capabilities to match unique supply to unique demand while delivering local CTV advertising at scale. Recrue Media's extensive network of sales representatives ensures that CTVBuyer can engage with local markets and advertisers with great efficiency. Key Highlights of the Strategic Partnership:
"The partnership with Recrue Media verifies the promise of CTVBuyer, which is to operationalize ad revenue for small, medium, and large, but unique channel publishers. These unique audiences are highly valued by local advertisers and this partnership propels our vision forward. We are excited about the opportunities this collaboration brings and look forward to delivering even more targeted and impactful advertising solutions to our clients over time," said Sean Foley at CTVBuyer. About CTVBuyer: CTVBuyer, a trailblazer in the CTV advertising space is known for its unique demand and for bringing proprietary technology to its publishers. CTVBuyer believes in building solutions that their publishers can own or leverage. They bring demand directly to the source and ensure our publishers benefit from Supply Path Optimization and staying ahead of technological advancements. CTVBuyer is dedicated to delivering innovative and effective CTV advertising solutions and helping publishers monetize like the majors. About Recrue Media: Recrue Media serves as a comprehensive digital revenue solution. Our collaboration spans across media companies and ad agencies, delivering exceptional digital ad management for programmatic and performance marketing programs. When partnering with publishers, our goal is to elevate revenue generation for their owned and operated audiences throughout their portfolio. At Recrue Media, we prioritize demand stack optimization and inventory monetization solutions, aiming for superior results in the digital landscape. View original content:https://www.prnewswire.com/news-releases/ctvbuyer-establishes-partnership-with-recrue-media-to-create-unprecedented-ctv-capability-for-local-advertising-302073122.html SOURCE Recrue Media |