Premier Tech Strengthens Its Presence on the World Tour Cycling Level

RIVIÈRE-DU-LOUP, QC, Jan. 12, 2021 /CNW Telbec/ - Premier Tech takes another step in its World Tour-level cycling sponsorship program. Indeed, after having announced last November the co-title sponsorship of one of the best UCI World Tour cycling teams, Astana – Premier Tech, the company now becomes co-owner of the team, in equal parts with Kazakhstan. For Premier Tech, this new co-ownership was the next logical step in its long-standing commitment towards sports, more precisely towards professional cycling.

Premier Tech and the cycling team have been forging a strong partnership for four years. As a result, they are both building their success on teamwork and on the desire to win by constantly surpassing themselves. With that many things in common, the partnership between Premier Tech and the cycling team, co-owned with Kazakhstan, was simply meant to be. In keeping with their partnership, this new co-ownership enables Premier Tech to be a tangible part of the team's direction and future successes. Thus, ensuring its brand, values, and strong company culture shine within the Astana – Premier Tech eam.

"This new co-ownership strengthens our involvement and our support towards the riders and the entire Astana – Premier Tech team. Our commitment also allows Canada to strengthen its presence as an important stakeholder at the highest level of road cycling. In parallel with the commitment we see with the Israel Start-Up Nation team — which is co-owned by an Israeli Canadian businessman — our co-ownership with Kazakhstan really paves the way for the next generation of Canadian professional riders," says Jean Bélanger, president and chief executive officer of Premier Tech.

About Premier Tech
Making a difference, this is what we are all about at Premier Tech. One team driven by a shared passion to deliver solutions that will better the lives of people, businesses, and communities. At Premier Tech, People and Technologies connect in lasting, transformative ways, giving life to products and services that help feed, protect, and improve our world. We are committed to creating sustainable solutions that help bring beautiful gardens to life, increase crop yields, improve the efficiency of manufacturing facilities, treat and recycle water, and much more as we keep innovating.

For nearly a century, Premier Tech has been growing internationally, driven by the collective power of its 4 600 team members in 27 countries. Backed by a quarter-century-long track record of solid growth, Premier Tech today records sales of nearly one billion dollars.

People and Technologies making a difference
For more information about Premier Tech, visit www.premiertech.com and follow twitter.com/_PremierTech

SOURCE Premier Tech ltée

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