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Trip.com Group releases "2020 Dragon Boat Festival Holiday Big Data Report"SINGAPORE, July 13, 2020 (GLOBE NEWSWIRE) -- Leading international online travel services provider Trip.com Group has highlighted the latest positive trends in travel in its recently released “2020 Dragon Boat Festival Holiday Tourism Big Data Report” for the China market. With view to the China travel market, which is emerging as an exemplar for recovery of the travel industry, and where Trip.com Group serves over 300 million users, the report observes a significant month-on-month increase in domestic tourism revenue and trips. The report further gives insight into the changes in consumer behavior and preferences as travel begins to resume. Travellers demonstrated a strong preference for premium and private experiences, with nearly 60% of travellers booking high-end hotels (four-star and above), and increased interest in RV tourism, hiking, themed tours, and high-end family tours. With an emphasis on safety, various measures including a cap of 30% capacity on tourist attractions have led popular venues such as Shanghai Disney Resort to implement an online reservation system, highlighting a significant behavioral shift towards advance online reservations for travel. In response to these trends, Trip.com Group recently launched its international industry-wide “Travel On” initiative, introducing various guarantees for safety and flexibility, as well as an innovative “Trip.com LIVE” series of in-destination broadcasts, and discounts of up to 60% on flexible reservations with premium properties. To date, the series has achieved sales of over USD 70 million, and has emerged as an influential catalyst for travel plans. “Travel is a resilient industry, and a fundamental part of so many of our lives,” said Trip.com Group CEO Jane Sun. “The trends we’ve observed in the China market are encouraging, and we are confident that coupled with the guarantees, measures and innovations we’ve introduced, we’ll continue to see promising growth and new heights for the industry in the near future.” About Trip.com Group For further information, please contact Trip.com Group PR Photos accompanying this announcement are available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/d0e0d735-66ba-4e97-8544-1b30e1825d01 |