Retail App Specialists Poq, Announce Eastern European Expansion After Partnering With Czech Fashion Brand, ZOOT

LONDON, June 25, 2019 /PRNewswire/ -- Announced today, Czech e-tailer ZOOT, will be launching their first retail apps as part of an aggressive growth strategy.

With 26 stores across the Czech Republic and Slovakia, ZOOT are one of the fastest growing retail brands in the Czech Republic, offering customers a unique omnichannel experience. Zoot stores boast a customer-first approach allowing shoppers to 'try before they buy'. Shoppers are then given the option to try items before making their final purchase, the business refer to this practice as "dispensing joy" to their customers.

As part of this customer-centric approach, ZOOT actively chose to offer their customers the best experience and have opted to do so through native retail apps. "For us ZOOT is not just about selling clothes. Our vision is to provide our customers with the best and most unique shopping experience and we feel that by giving our customers the ability to shop on apps will do just that," said ZOOT CEO, Lukas Uhl. Uhl was recently bought on at ZOOT to support their expansion and growth plans. "We will focus on other Central and Eastern European countries, strting with Slovakia and Romania and then build from there."

Shoppers have the choice of buying from hundreds of designers from Ivy Park to Tommy Hilfiger through the ZOOT iOS and Android apps, which will be launching in late 2019.

Øyvind Henriksen, CEO and Co-Founder of Poq said: "Fashion retailers are seeing an incremental growth in revenue, more loyal customers and increased brand loyalty after launching a Poq app and ZOOT will be no different. The opportunity that apps will open up for ZOOT is vast; they will serve a wider segment of customers and as the business grows globally this will continue to increase.

"We're pleased to be partnering with ZOOT as part of our expansion into Eastern Europe and see this strategic partnership as a complimentary for both businesses long-term growth in the region."

About Poq

Poq is a Software-as-a-Service platform that empowers retailers to create highly effective and fully customised native apps in record time. Apps that allow them to build stronger brands, sell more of their products, deepen customer loyalty and deliver highly relevant content, communications and rewards.

The Poq platform is the result of years of focus on retail apps and is proven to increase conversion rates and revenue. New code is rolled out every week and major releases delivered every quarter. Clients include the UK's largest brands and retailers, such as Missguided, Holland & Barrett, Belk, PLT, the Cotton On Group  and FeelUnique.

About ZOOT

ZOOT was born in Prague, the Czech Republic, in 2009. We believe we have cracked the retail fashion code, and simply, do fashion differently. ZOOT is a unique omni-channel concept that combines the best of the online and offline worlds into a fast-growing lovebrand. It's the fastest growing retail brand in the Czech Republic according to Inc Magazine, to be precise. But it's not only technological innovation that's close to our hearts. It's our customers we are in love with. They are at the centre of everything we do. Thanks to this, we have one of the highest customer satisfaction indices in the world.

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