TMCnet News
UserTesting Helps its Customers Deliver a Seamless Holiday Travel ExperienceWith the holiday travel season fast approaching, consumers are going online to websites and mobile apps to price compare flights, hotels and vacation packages in an effort to secure the best rates available. To help its travel & hospitality customers deliver seamless digital experiences, UserTesting, the leading on-demand human insights platform, makes it easy for brands to connect on-demand with their users to solicit feedback on their websites, apps, and offers to ensure they maximize customer acquisition opportunities this winter season. "Travelzoo (News - Alert) has utilized UserTesting for several years now to be able to understand, directionally, how people who regularly book leisure travel online interact with our website and mobile apps," said Melissa Schulte, Product Director & User Research Evangelist at Travelzoo. "For instance, using the skip to task capability on video playback, we were able to quickly unearth a mobile UX issue that guests experienced at checkout. Resolving it resulted in a significant decrease in the volum of customer service contacts we received moving forward." For UserTesting's hundreds of travel & hospitality customers, their holidays just got merrier with an added level of confidence that the digital experiences they've built across email, web and mobile both delight and convert site visitors. With UserTesting, Expedia (News - Alert), HotelTonight, and TravelZoo can rest assured knowing that their designs, concepts, and offers have been customer-vetted and approved, and that their digital experiences are minimized of friction that could prevent a visitor from deflecting off the site or away from the mobile app as a result. About UserTesting UserTesting enables every organization to deliver the best customer experience powered by human insights. With UserTesting's on-demand human insights platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. UserTesting delivers human insights to over 35,000 customers, including 37 of the top 100 brands in the world, and is backed by Accel and OpenView. UserTesting is headquartered in San Francisco, CA (News - Alert). To learn more, visit www.usertesting.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181121005075/en/ |
