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DraftKings and Jägermeister Partner to Launch "The Real Shot" for SoccerDraftKings Inc. and Jägermeister today announced they will introduce "The Real Shot," a bracket-style soccer competition that will let U.S. soccer fans adopt a team to carry with them throughout the world's biggest international soccer tournament. With this new and exclusive game style, DraftKings and Jägermeister are hoping Americans who don't have a team in the tournament will adopt one through this engaging product and still have some skin in the game for what is expected to be the most talked about sporting event of the year. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180523005945/en/ "We are proud to offer sports fans in America an exciting way to be a part of the biggest soccer tournament in the world through this partnership with Jägermeister," said Ezra Kucharz, Chief Business Officer of DraftKings. "Sports is one of the fastest growing forms of content, accelerated by fan engagement and participation, and we are committed to bringing top-tier content to our extremely engaged customer base." How to Play "The Real Shot":
"With millions of engaged soccer fans in the U.S., Jägermeister, the unofficial shot of football worldwide, believes every fan has a real team and every team has a real shot at winning," said Chris Peddy, Chief Marketing Officer of Mast-Jägermeister U.S. "We are thrilled to be partnering with DraftKings to launch this first-to-market bracket-style competition that offers consumers a compelling, integrated sports experience and positions Jägermeister as the perfect way to enjoy the game." To learn more about - and sign-up for - DraftKings' and Jägermeister's "The Real Shot" program, please visit: https://live.draftkings.com/games/realshot/ About DraftKings DraftKings is an innovative sports-tech and media entertainment platform changing the way consumers engage with their favorite sports, teams and athletes by bringing fans closer to the game. DraftKings, headquartered in Boston, MA, offers daily and weekly fantasy sports contests across ten professional sports in the U.S., Canada, United Kingdom, Malta, Germany, Ireland and Austria. Founded in 2012 by Matt Kalish, Paul Liberman and Jason Robins, DraftKings makes sports better and better sports fans by creating the 'Game Inside the Game.' About Jägermeister Introduced over 80 years ago, Jägermeister, German for "Master Hunter," is the #1 selling imported liqueur in the United States. Ranked 9th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 135 countries around the world. Jägermeister Liqueur is 35% Alc./Vol. and imported exclusively by Mast-Jägermeister US, Inc., White Plains, NY. Visit www.jagermeister.com and follow @JagermeisterUSA on Facebook (News - Alert), Twitter and Instagram. DRINK RESPONSIBLY
View source version on businesswire.com: https://www.businesswire.com/news/home/20180523005945/en/ |