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Helix Launches Holiday Promotions on DNA-Powered Gifts for Everyone on Your Shopping ListHelix, a personal genomics company, today announced a series of holiday-season promotions on Helix.com, its newly launched online store which features the world's largest selection of DNA-powered products. Helix will offer limited time promotions on select products, ranging from genetic ancestry profiles to DNA-tailored nutrition and fitness programs, wine recommendations, and fashion/art accessories. Each first-time product purchase on Helix.com includes a Helix DNA kit to collect and mail-in a small saliva sample that Helix uses to sequence (read) DNA and power the insights for the first purchased product. Unlike other genomics companies that require a new saliva sample for each new DNA product, Helix only requires a person to get sequenced once, and then securely stores their genetic information for unlimited, on-demand access to insights from other DNA-powered products in the Helix store across a range of categories including ancestry, entertainment, family, fitness, health, and nutrition. "Finding the 'wow' gift is a perennial struggle every holiday season," said Deena Bahri, Chief Marketing Officer at Helix. "But this year, shoppers looking for a one-of-a-kind, and truly personalized gift for their friends, family and colleagues can visit Helix.com to find the perfect DNA-tailored gifts for everyone on their list -- whether it's a health and fitness enthusiast, a die-hard sports fan, or a food and wine lover." Here are the hottest holiday deals on DNA-powered products found in the Helix store (Helix.com), which all include Helix's DNA sequencing kit:
The Helix store, located at Helix.com, is currently available to U.S. residents only. For more information, please visit www.helix.com/press. About Helix Helix is a personal genomics company with a simple but powerful mission: to empower every person to improve their life through DNA. We've created the first store for DNA-powered products where people can explore diverse and uniquely personalized products developed by high-quality partners. Helix handles sample collection, DNA sequencing, and secure data storage so that our partners can integrate DNA insights into products across a range of categories, including ancestry, entertainment, family, fitness, health and nutrition. From profound insights to just-for-fun discoveries, Helix is here to help people live a fuller life. Helix is headquartered in the San Francisco Bay Area, and has a CLIA- and CAP-accredited Next Generation Sequencing lab powered by Illumina (NASDAQ:ILMN) NGS technology, in San Diego. Helix was created in 2015 with founding support from Illumina, its largest shareholder. Learn more at www.helix.com. Helix, the Helix logo and Exome+ are trademarks of Helix Opco, LLC. All other trademarks referenced herein are the property of their respective owners. Editor's note: High-resolution images are available to qualified media, please email [email protected] View source version on businesswire.com: http://www.businesswire.com/news/home/20171117005169/en/ |