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Move Over Millennials: Adyen Research Pinpoints the Future Power ShopperSAN FRANCISCO, Sept. 22, 2017 /PRNewswire/ -- Adyen, the payments platform of choice for the world's leading companies, today released new research that explores the next generation of power shoppers and what retailers need to know as this generation comes of age. The study revealed that Generation Z, born between the mid-1990s and mid-2000s, approach shopping with expectations for an efficient and independent experience. If their preferred shopping experience is implemented, 50 percent of Gen Zers would shop more overall, both online and in stores. "Gen Zers are a unique generation of shoppers," said Roelant Prins, chief commercial officer at Adyen. "They are growing up in an age where information is at their fingertips, and they can find anything they want virtually as fast as they think of it. Retailers who recognize the potential of this future power shopper and their expectations for brands will be able to respond to their needs effectively and, perhaps more importantly, profitably." Key findings from the report include: They want their space
There is a clear upside for retailers
The findings were part of a survey of 2,000 Americans between the ages of 18-55 conducted by Adyen and Morar Consulting that focused on the evolving retail experience. The first report in the series found that brick and mortar retail must evolve to meet the needs of a new segment of shoppers, dubbed the Tastemakers, in order to thrive in the changing retail landscape. To read the full report on how Gen Z is the future power shopper, go to https://www.adyen.com/landing/online/us/whitepaper-gen-z-retail-commerce. For more information on Adyen's unified payment solution for retailers, go to https://www.adyen.com/our-solution. About Adyen Follow Adyen on Twitter. Media Contact: Dave Pedersen, [email protected] View original content with multimedia:http://www.prnewswire.com/news-releases/move-over-millennials-adyen-research-pinpoints-the-future-power-shopper-300524286.html SOURCE Adyen |