TMCnet News
Total Traffic & Weather Network Announces Exclusive Partnership with TrafficCast to Offer Its New Innovative Traffic App, TrafficCarma, to Broadcasters across the U.S.Total Traffic & Weather Network (TTWN), the leading provider of traffic, weather, news and sports reports in the United States, today announces its exclusive nationwide agreement with TrafficCast, the leading provider of digital traffic information and technology. In the multi-year partnership, TTWN will serve as the exclusive U.S. radio and television distributor and marketing partner for TrafficCast's new smartphone app, TrafficCarma. TrafficCarma is a free commuter-focused app designed to deliver personalized, real-time traffic information to help drivers pick the best route for their daily commute, and then update the route while drivers are on it. The app combines TTWN's award-winning, real-time traffic incident data with TrafficCast's advanced data analytics, application development and digital traffic technology. With TrafficCarma, drivers can create a personalized "My Places" dashboard to get instant route choice advisories, traffic information and roadway status for their daily commute. At a glance the personalized map allows drivers to see their best route, destination ETA and commute status. For less-distracted driving, users can listen to on-demand traffic reports. TrafficCarma also allows drivers to submit traffic tips or record their own audio and video reports using the 'Add Incident' button. TrafficCarma is exclusively available through TTWN for radio and television broadcasters in the U.S. The white-labeled traffic app is customizable for each station, and can be used in concert with existing broadcast traffic services or as a stand-alone product, to furter extend media partners' traffic brands on to the smartphone and serve as a new digital revenue stream. "We are thrilled to exclusively offer radio and television broadcasters nationwide the dynamic new traffic app, TrafficCarma," said Jack Dunkle, SVP of Affiliate Sales for Total Traffic & Weather Network. "TrafficCarma provides commuters with the real-time traffic information they need to quickly make the best daily route decisions, and extends our media partners traffic brands with a new digital revenue source." "With existing relationships in over 200 broadcast markets, it was clear the TTWN team would be the leading partner to bring this valuable traffic tool to the broadcast community. And, the inclusion of TTWN's award-winning, real-time incident data enhances our existing TrafficCarma product even further," said Sil Scaglione, EVP, General Manager, TrafficCarma. About Total Traffic & Weather Network: Total Traffic & Weather Network (TTWN) is the leading provider of traffic, transit and weather information in the United States. TTWN reaches more than 196 million monthly listeners across more than 200 markets. With services to nearly 2,000 radio and 200 television affiliates plus automotive, navigation, internet, mobile and government partners, Total Traffic & Weather Network operates the largest traffic data gathering network, staffed with more than 1,200 traffic reporters in the United States, Canada and Mexico. For more information, visit www.ttwnetwork.com. About TrafficCast: TrafficCast provides travel time forecasting, road speed monitoring and other traffic-related information, with technology, applications and content based on advanced digital traffic data. TrafficCast informs navigation and driver information services for a range of providers serving the interactive, mobile, enterprise markets and the public sector. TrafficCast's BlueTOAD™ is the market leader in Bluetooth® signal detection technologies, used to monitor travel times, road speeds and route choice behaviors. The company is based in Madison, Wisconsin, with offices in Philadelphia, Atlanta, Chicago, Washington and Shanghai. For more information, visit www.Trafficcast.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170420005676/en/ |
