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Northwestern Mutual Expands Relationship with the Tournament of Roses® to Become First-Ever Sponsor of America's New Year Celebration®Today the Tournament of Roses announces a first-of-its-kind deal with corporate sponsor, Northwestern Mutual. As a sponsor of America's New Year Celebration - including presenting sponsorship of the Rose Bowl Game and official sponsorship of the Rose Parade® presented by Honda (News - Alert) - Northwestern Mutual will align its core values of teamwork, planning, strength, honor and discipline with the tradition, heritage and overall spirit on display each year in Pasadena. "The Tournament of Roses is excited to extend our partnership with Northwestern Mutual," said Mike Matthiessen, 2016 Tournament of Roses President. "When Northwestern Mutual came on board last year as the presenting sponsor of the Rose Bowl Game, we realized that our two organizations share similar ideals and we started looking for opportunities to build the relationship. The Tournament of Roses welcomes the opportunity to enhance the strength and tradition of our iconic events with such a great organization." Northwestern Mutual will expand its annual presenting sponsorship of the Rose Bowl Game, the annual Youth Football Clinic, and the Tournament of Roses, to also include the 2016 Rose Bowl Game VIP Tailgate and the 2015 Rose Bowl Game Hall of Fame. The company will continue to feature a float in the Rose Parade, and will become an official sponsor of the parade, with exclusivity across the categories of Life Insurance, Retirement Planning, Wealth Management and Financial Planning. "As a company that has helped Americans achieve financial security for nearly 160 years, we have a tremendous amount of respect for the heritage and tradition of the Tournament of Roses and all the events that make up one of the most iconic New Year's celebrations in America," said Conrad York, vice president of marketing at Northwestern Mutual. "We are proud to be the presenting sponsor of the Rose Bwl Game, and now we're thrilled to also be the first-ever sponsor of America's New Year Celebration." The Tournament of Roses' deal between the Rose Bowl Game and Northwestern Mutual is part of a broader agreement with ESPN (News - Alert) secured in 2014. Northwestern Mutual will be the presenting sponsor of the Rose Bowl Game annually, including when the bowl hosts the College Football Playoff Semifinal in 2018. About the Tournament of Roses® The Tournament of Roses is a volunteer organization that annually hosts the Rose Parade®, the Rose Bowl Game® and a variety of associated events. Nine hundred thirty-five volunteer members act as ambassadors of the organization and contribute upwards of 80,000 hours of manpower each year. The 127th Rose Parade presented by Honda and themed "Find Your Adventure," will take place Friday, January 1, 2016, followed by the 102nd Rose Bowl Game presented by Northwestern Mutual. Learn more at www.tournamentofroses.com and on Facebook, Twitter (News - Alert), Instagram and YouTube. About Northwestern Mutual Northwestern Mutual has been helping families and businesses achieve financial security for nearly 160 years. Our financial representatives build relationships with clients through a distinctive planning approach that integrates risk management with wealth accumulation, preservation and distribution. With $230 billion in assets, $27 billion in revenues, nearly $90 billion in assets under management in our investment products and services, and more than $1.5 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to 4.3 million people who rely on us for insurance and investment solutions, including life, disability income and long-term care insurance; annuities; trust services; mutual funds; and investment advisory products and services. Northwestern Mutual is recognized by FORTUNE magazine as one of the "World's Most Admired" life insurance companies in 2015. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, WI, and its subsidiaries. Northwestern Mutual and its subsidiaries offer a comprehensive approach to financial security solutions including: life insurance, long-term care insurance, disability income insurance, annuities, Iife insurance with long-term care benefits, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company. -ROSE-
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