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Announcing Persado Go: First Copywriting Software To Calculate Most Engaging Emotion and Generate Optimally Persuasive Copy for Marketers
[July 28, 2015]

Announcing Persado Go: First Copywriting Software To Calculate Most Engaging Emotion and Generate Optimally Persuasive Copy for Marketers


Persado, whose platform automates the creation of persuasive language used in digital marketing and other communications designed to drive action, today revealed that it's new self-service Persuasion Automation tool, Persado Go, was commercially available and in use by 12 major brands. Persado Go lets marketers instantly machine generate the most persuasive marketing copy in an easy-to-use software interface, using math and science to determine the most engaging emotional language to use for customers.

Using Persado Go, a marketer or copywriter would enter their proposed draft, and the platform then automatically explore thousands of possible other versions, based on different grammatically correct permutations of bits of emotional language, descriptive language, and call-to-action wording. Using natural language processing and machine learning, Persado Go then determine the most persuasive wording possible. Persuasion Automation, the technology platform underlying Persado Go, has shown an average 75% greater customer response rate as compared to copy created in the traditional manner, by copywriters unaided by persuasive language automation.

"In our marketing, we use data to improve customer relationships," said Allyson Reagan, Director of CRM and Email Marketing for Angie's List. "Persado gives us a data-driven way to create persuasive marketing copy that drives greater customer response. In one campaign we saw an over 100% lift in order rate with the machine-written email versus the human-written one."

Persado Go includes new types of dashboards providing insights into language performance never available before. The iconic "Wheel of Emotions" provides an easy-to-read visual gauge of different emotions being explored in a piece of marketing copy. The Linguistic Analysis dashboard breaks down the relative contribution of emotional language, product/feature descriptive language, call-to-action wording, and formatting choices, to the overall customer response rate.



Through various message types and ad units like emails, display ads and mobile messages, the engine of the commercial internet is driven on short, digital, persuasive messages. In studies done by the company, Persado has determined that there is an 800% elasticity between the mathematically best-performing copy, and the mathematically worst-performing copy. The challenge for marketers and other writers of persuasive digital communications is that they have no way of knowing where their drafts sit on this scale, and no way of accessing the average 75% additional improvement available when there are linguistic data available to engineer the best possible sentences.

"The launch of Persado Go is extremely significant for us," said Persado CEO and Co-founder Alex Vratskides. "Persuasion Automation has been available to the world's largest business-to-consumer enterprises through Persado Enterprise. Persado Go begins our advance into the mid-market and those who prefer a self-service software interface. The reality is that regardless of the size of a company, the problem is the same: the fundamental guesswork of copywriting unaided by language data and the means to leverage it."


Persado Go is the company's second major product line based on their Persuasion Automation platform. Persado Enterprise is the company's flagship product family, providing best-in-class Persuasion Automation for enterprises looking to deploy optimal copy and persuasive emotional language insights across channels and brands.

About Persado, Inc.

Persado's Persuasion Automation platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to generate language for direct response communications such as emails, landing pages, display ads, text messages, push notifications and social posts. By mathematically determining the optimal emotional language and precise wording for digital marketing campaigns, Persado's Persuasion Automation eliminates the guesswork of traditional copywriting.

Using Persado, leading brands such as American Express (News - Alert), Best Buy, Citi, MetLife, Neiman Marcus, Overstock, Vodafone, and ZipCar are realizing tens of millions of dollars in incremental revenue compared to campaigns written by copywriters working without the assistance of Persuasion Automation. Winner of the DMA's 2014 Innovation Award for Digital Technology, Persado is backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures. The company is headquartered in New York City, with offices in San Francisco, Athens, London, Rome, and Rio de Janeiro. For more information see www.persado.com.

About #MathMeetsMktg

The #MathMeetsMktg campaign provides resources for understanding the role of mathematics and data science in modern marketing and business. A joint initiative of professional football player and mathematician John Urschel and Persuasion Automation pioneer Persado, further information is available at www.mathmeetsmktg.com.


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