Media Advisory: Stanford Graduate School of Business Sports Innovation Conference Convenes Wednesday, April 15

What:

The Stanford GSB Sports Innovation Conference brings together sports business professionals with Stanford students, alumni, faculty to showcase and discuss the ideas and organizations that are creating the future of sports. The conference convenes tomorrow, Wednesday, April 15, and media are invited to attend. A total of 11 sessions will be featured, including:

• The Future of College Sports - Interview with PAC-12 Commissioner Larry Scott about how the conference plans for success in a new era of college sports

• The Reality of Virtual Reality - Demo and discussion with STRIVR Labs and the Stanford football team about the future of virtuality in sports

• The Impact of New Media on Sponsorship - Discussion of how brands are using sports teams and athletes to generate new value through social media

• The Future of Sports Content - Discussion of changing trends in digital media and how organizations are innovating to take advantage of them

• Building a Venue for the 21st Century - Discussion of new innovations in stadium design and their impact on the fan experience

• Innovation Workshop: Reimagining the PGA TOUR Fan Experience - Interactive session led by IDEO to reimagine fan experience at PGA TOUR events, with an eye towards millennials.

Complete agenda, speaker list and event details available on the SIC website.

When:

Wednesday, April 15, 2015, 9 a.m. - 4 p.m.

Where:

Who:

• Larry Scott, Commissioner, PAC-12 Conference

• Paraag Marathe, President, San Francisco 49ers

• Dave Kaval, President, San Jose Earthquakes

• Marie Donoghue, EVP Global Strategy & Original Content, ESPN (News - Alert)

• Jeffrey L. Orridge, Incoming Commissioner, Canadian Football League

• Coach David Shaw, Bradford M. Freeman Director of Football, Stanford University

• Jeremy Bailenson, Associate Professor and Founding Director, Virtual Human Interaction Lab, Stanford University