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Clear Channel Spectacolor Selected as Sales Agent for World's Largest, Most Technically Advanced Digital Billboard in Times Square to Help Brands Captivate ConsumersNEW YORK --(Business Wire)-- Clear Channel (News - Alert) Spectacolor, a brand division of Clear Channel Outdoor (NYSE:CCO), a subsidiary of iHeartMedia Inc. (NYSE:IHRT), today announced the addition of the largest, most technically advanced billboard in Times Square to its portfolio of media and experiential marketing solutions helping advertisers make an impact in one of the most visited, photographed and filmed locations in the world. Clear Channel Spectacolor's Newest Spectacular Outdoor Display in Times Square, the largest most technical advanced digital billboard in North America, the length of a football field, 25K Sq. Feet Highest Resolution LED Ever (Photo: Business Wire) Spanning a full city block - and larger by far than any other billboard in Times Square -- the new billboard was built by Vornado Realty Trust in a dramatic redevelopment of the Marriott Marquis hotel's façade and retail spaces. Located at 1535 Broadway between 45th and 46th Streets, the new sign offers both massive size superiority and marquee placement in the heart of Times Square. The sign is visible from virtually every vantage point in the Square's "bowtie." Vornado chose Spectacolor as sales agent for the one-of-a-kind display designed for the world's most prominent advertisers. Built with state of the art Diamond Vision® display technology from Mitsubishi (News - Alert) Electric, the display's unparalleled features include:
Per TAB ratings, the new display will deliver more than 2 million impressions with adults 18+ passing this prime location weekly. Times Square is the center of the consumer universe, with as many as 460,000 people visiting daily. Nearly 500,000 vehicles pass through Times Square each week, and nearly 400,000 direct and indirect employees traverse the square on their commute. Times Square is home to twenty-five percent of all New York City hotel rooms, and eighty percent of New York City tourists visit Times Square, with eighty-three percent saying the billboards are the appeal of Times Square. And on New Year's Eve, one million people will stand for five to ten hours on the Square celebrating and waiting for the ball to drop, while more than one billion worldwide will view the celebration televised. In addition to the billboard's direct exposure to consumers in the Square, marketers investing in this premium opportunity will enjoy incomparable secondary impressions from media outlets located nearby or broadcasting prominent events, including Good Morning America, Telemundo, Extra, Dick Clark's New Year's Rockin Eve, The New York Times; Advertising Week and Crain's New York Business to name but a few. About Clear Channel Outdoor Holdings, Inc. Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is one of the world's largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,100 digital billboards across 38 U.S. markets. Clear Channel Outdoor Holdings' International segment operates in countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
Like us on Facebook (News - Alert) at facebook.com/CCOutdoor About iHeartMedia, Inc. iHeartMedia, Inc. (OTCBB:IHRT) is one of the leading global media and entertainment companies. The company specializes in radio, digital, outdoor, mobile, social, live events, on-demand entertainment and information services for local communities, and uses its unparalleled national reach to target both nationally and locally on behalf of its advertising partners. The company is dedicated to using the latest technology solutions to transform the company's products and services for the benefit of its consumers, communities, partners and advertisers, and its outdoor business reaches over 40 countries across five continents, connecting people to brands using innovative new technology. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141117005635/en/ |