[November 14, 2014]

Research and Markets: China's Children English Training Market Research and Development Forecast Report 2014-2018

Research and Markets (http://www.researchandmarkets.com/research/r7tbv6/indepth_research) has announced the addition of the "In-depth Research and Development Forecast of China's Children English Training Market, 2014-2018" report to their offering.

Since 2008, China's children training industry thrived along with the holding of the Olympic Games and the World Expo. However, in recent years, the competition has become fiercer. Since 2014, a great number of children English training institutions have closed down one after another or suffered from a narrowed market space. Apart from the impact of government policies, the inaccurate market positioning and misunderstanding about the teaching methods are major reasons for their poor business performance.

Chinese parents lay much emphasis on course features and teaching resources (accounting for 40% respectively) when selecting training institutions for their children. The second top concern is the convenience and reputation. In the aspect of popularity, New Oriental (25%), Rise (23%), and Disney (News - Alert) (14%) al successfully make a deep impression on Chinese parents, and in the aspect of teaching materials, New Concept English (42%) and Cambridge Young Learners English (34%) are well known in each professional fields. Only 4% parents have a particular concern with price, which is in accord with the situation of family expenditure for children English training.

Compared with the nearly saturated adult English training market, English training for middle school, primary school, and pre-school students will become the major driving forces for future development of the industry. In 2013, the market size of English training for Chinese middle and primary school students amounted to CNY 46.15 billion. New Oriental excels in this market with its lion's share in whole China and becomes a leader of the industry.

Key Topics Covered:

1. Development Environment of China's Children English Training Industry

2. Development Status of China's Children English Training Industry

3. Market Operation Situation of China's Children Training Industry in 2014

4. Development of China's Children English Training Market Segmentations

5. Consumption Demand Characteristics of China's Children English Training Market

6. Competition Landscape of China's Children English Training Industry in 2013

7. Analysis on Comprehensive Competitiveness of International Enterprises

8. Analysis on Comprehensive Competitiveness of Chinese Typical Enterprises

9. Investment, Financing and Merger Characteristics of China's Children Tutoring Market

10. Investment Prospect of China's Children English Training Industry

11. Development Trend of China's Children English Training Industry

Companies Mentioned

- Berlitz (U.S.A.)

- Disney English

- EF Education First Ltd. (Sweden)

- Longman Schools

- Neworldbaby Training Center

- Only Education

- POP Kids Education

- Pearson Education (U.K.)

- Shane English School

- Talenty International Education

- Tsinghua Children's English

- World English School

For more information visit http://www.researchandmarkets.com/research/r7tbv6/indepth_research

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