TMCnet News
Ultima Health Products Names Bryan Bootka PresidentNEW YORK --(Business Wire)-- Ultima Health Products, Inc., maker of the all-natural, no-sugar electrolyte drink Ultima Replenisher, today appointed Bryan Bootka as President. The move comes amid significant gains in distribution and sales for Ultima, and a growth surge for the natural food segment. Bootka comes to Ultima from Himalaya Herbal Healthcare, maker of the international best seller Liv.52. There he built and led a team that grew distribution and sales at such retailers as Natural Grocers, The Vitamin Shoppe, Whole Foods Market, and DrugStore.com. Bootka has also run key accounts for Nutraceutical Corporation and worked as the Corporate Grocery Buyer for Sun Harvest Farms (now Sprouts). "Bryan is a creative sales pro inside and out," said Stephen Seiter, Chairman of the Board of Ultima Health Products. "He brings innovation to retailers and to operations, including the technology to improve customer management. He's ideal to expand Ultima's place in the food world." Ultima has expanded consistently throughout wellness retailers Whole Foods Markets, Sprouts, and Natural Grocers by Vitamin Cottage. The company continues to add NCGA and INFRA stores in the natural foods channel, and targets expansion in specialty markets (e.g., yoga studios), grocery, and international retail. "Ultima is poised for serious growth over the next five years," said Mr. Bootka. "People are looking at what they eat and drink with greater scrutiny than ever, and we produce the best electrolyte product on the market. I'm looking forward to expanding Ultima's place on the shelf, in stores and in homes." Bootka succeeds Seth Bovio, UHP President for the past five years, who remains an advisor to the company. ABOUT ULTIMA HEALTH PRODUCTS Ultima Health Products, Inc. (www.ultimareplenisher.com), based in New York City, makes and markets the only sugar-free, gluten-free, vegan, and non-GMO performance drink, Ultima Replenisher. Ultima is sold in powder form throughout Whole Foods Market as well as leading health food stores, sports stores, yoga centers, and fitness centers across the United States.
|
