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Winners of 2014's Best Direct Response Marketing Campaigns Honored at the Moxie Awards Gala(Marketwire Via Acquire Media NewsEdge) WASHINGTON, DC -- (Marketwired) -- 09/19/14 -- Electronic Retailing Association (ERA) announces Moxie Award winners for the best direct response marketing campaigns of 2014. The Moxie Awards Gala is one of the must-attend events of the year for direct response marketers around the world. Professionals in the direct response industry gather at the Gala to recognize the year's best campaigns in a variety of categories, such as television, radio, online, and mobile marketing. "We commend the work of those who submitted their campaigns in each category for the 2014 Moxie Awards," said Julie Coons, President and CEO of ERA. "It is an honor to recognize the winners for their achievements and we look forward to watching them and others in the industry continue to succeed." Guests attended the Moxie Awards Gala to enjoy dinner and live music before the awards ceremony on Thursday, September 18th, at Wynn Las Vegas. Winners include: Best Long Form of the Year, Over $400KMeaningful Beauty, Guthy-RenkerBest Long Form of the Year, Under $400KZUMBA Incredible Results, Dragonfly ProductionsBest Short Form of the Year, Over $75KProactiv+, Guthy-RenkerBest Short Form of the Year, Under $75Kno!no! Wow Factor, Schulberg MediaWorksBest Digital Marketing CampaignProactiv+ Adam Levine Pre Roll, Guthy RenkerBest DR Radio CampaignCTCA: Karyn Marshall, Havas EdgeBest DR Website DesignProactiv+, Guthy RenkerBest Financial Services CampaignPremera Blue Cross - "Have You Heard", Envision ResponseBest Health CampaignMedifast - Testimonials, R2C GroupBest International DRTV Campaign MaxiClimber, Concepts TVBest Long Form, BeautyWEN, Guthy-RenkerBest Short Form, Beauty Proactiv+, Guthy-RenkerBest Long Form, Brand ResponseWolfgang Puck Pressure Oven, Brand New MediaBest Short Form, Brand Response USO "Mike Martinez," Havas EdgeBest Long Form, HousewaresPositec - WORX Air, R2C GroupBest Short Form, HousewaresPressure Cooker, TristarBest Long Form, VarietyPositec - WORX Air, R2C GroupBest Short Form, VarietyPocket Hose Ultra, TeleBrandsBest Short Form, Intellectual PropertyWeider Ruthless, Icon Fitness StudiosBest Presenter Brooke Burke for Sheer Cover, Guthy-RenkerBest Product ExpertJohn Cremeans for Oasis Sphere, TMGTVBest Sports & Fitness CampaignZUMBA! Incredible Results, Dragonfly ProductionsBest U.S. Hispanic CampaignMeaningful Beauty, Guthy-RenkerBest Short Form, People's ChoiceRonco Pocket Fisherman, Bluewater MediaBest Long Form, People's ChoiceHarvest Cookware Pressure Pro, Bluewater Media To learn more about the Moxie Awards Gala, please visit http://www.retailing.org/d2c/content/moxie-awards-gala. About the Electronic Retailing Association The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www(dot)retailing(dot)org. Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2681336 Media Contact Mari Escamilla Marketing Maven Tel. 310-341-7352 Email Contact Source: Electronic Retailing Association |