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Insight Report 2014: Best Practices for Credit Cards for Mass Affluent Consumers(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/mfll54/insight_report) has announced the addition of the "Insight Report: Best Practices for Credit Cards for Mass Affluent Consumers" report to their offering. Capitalizing on private banking and wealth management relationship, the use of mass affluent brands such as Visa Infinite, and issues of black' card editions are general strategies for card issuers, key markets such as South Korea and Brazil also have their own segmentation strategies. Issuers in South Korea use alphabets and numbers to distinguish their card offerings, while the use of other colors such as purple and red, which reflect royalty and wealth, have also gained attention. Issuers in Brazil often focus on sports events and limited-edition cards, and some segment their card offerings based on monthly income. In Russia, preset credit limits are a key segmentation strategy. The report provides insights into premium credit cards offered to mass affluent customers in key markets: - A global snapshot of current market dynamics for premium credit cards and their future outlook - Insights into the key factors driving increased focus on mass affluent customers - Insights into best practices and key strategies adopted by card issuers across key card markets - Information on value-added features offered by premium credit cards to attract customers - Case examples which highlight the successful enactment of best practices and strategies in key markets Key Topics Covered: 1 Executive Summary 2 Global Premium Credit Card Sector Dynamics 3 Credit Cards for Mass Affluent Consumers in Key Markets 4 Best Practices and Case Studies 5 Appendix Companies Mentioned - Ahli Bank of Kuwait - Al-Tayseer - Alfa Bank - American Express - Banco Bradesco - Banco Do Brasil Americas - Bank of Montreal - Barclays - Canadian Imperial Bank of Commerce - Capital One - Chase - Citibank - Commercial Bank of Kuwait - Commonwealth Bank - Coutts - Diners Club International - Gulf Bank - HSBC - Hyundai Card - MasterCard - Merrill Lynch - National Australia Bank - National Bank of Kuwait - Raiffeisenbank - Royal Bank of Canada - Russian Standard Bank - Samsung Card - Shinhan Bank - Visa - Westpac For more information visit http://www.researchandmarkets.com/research/mfll54/insight_report CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Cards (http://www.researchandmarkets.com/categories.asp?cat_id=314&campaign_id=mfll54) . (c) 2014 M2 COMMUNICATIONS |