TMCnet News
RedLever Acquires 'Steve Clarkson Dreammaker' Webisode Reality Series Starring America's Top QuarterbacksLOS ANGELES, May 27, 2010 /PRNewswire via COMTEX/ -- RedLever (www.red-lever.com), a leading producer of premium branded content across all genres and distribution platforms, announced today it has acquired the Web rights to the reality series "Steve Clarkson Dreammaker" which follows the nationally publicized tour that brings together some of the biggest names in football to cities across America. Currently, thousands of young athletes are participating in the nationwide tour and the series follows select NFL hopefuls as they compete to be named one of Clarkson's prestigious "Super 7," the country's top seven high school quarterbacks. Super 7 alumni include Matt Leinart, Josh Freeman, J.P. Losman, John Beck, and Matt Cassel. This 14 city tour spans from the Rose Bowl and the Super Dome, to Mile High Stadium and Soldier Field, where young athletes exhibit their skills to legendary coach Steve Clarkson, NFL stars, and top football analysts. The series also includes off-field elements, as players exhibit their academic commitment, interpersonal skills, class and the decorum expected of the best of the best. Steve Clarkson chose RedLever to produce distribute and package the series because of the company's ability to create high-level brand sponsorship opportunities and branded entertainment packages for top content providers. The ten part reality series is executive produced by Justin LePera and Geoff J. Clark. Producers specializing in the development of feature films, reality shows, documentary films, webisode series and sports based content. "The 'Steve Clarkson Dreammaker' series is an ideal branded entertainment opportunity that reaches the key young male demographic," said Richard Shore, COO, RedLever. "RedLever has the ability to fully integrate a brand into 'Steve Clarkson Dreammaker' and reach a guaranteed audience through the Joost Video Network." "Steve Clarkson Dreammaker," stars premier quarterback coach Steve Clarkson, who has tutored NFL and college players Ben Roethlisberger, Matt Leinart, J. P. Losman, Gino Torretta, Matt Barkley, and Jimmy Clausen, among others. The reality series also features current and former NFL quarterback stars, as well as some of the brightest high school football players in the country. "Steve Clarkson is a great mentor and coach who has created a national program that displays both camaraderie and competitiveness," said Joe Montana. Throughout the series legendary football stars and current quarterback greats join the tour, providing insight analysis and invaluable advice to the Dreammaker hopefuls on what it takes to be the very best. "We are very proud of the first 'Steve Clarkson Dreammaker' series because of its wide appeal and the positive message it coveys to young people," said Steve Clarkson. "We have created a top notch web reality series that will empower thousands of young athletes across the country and help them achieve their dreams." The web reality series "Steve Clarkson Dreammaker" marks the first time a television crew was allowed to document the national tour - with full, behind-the-scenes insider access. After an exhaustive selection process, seven athletes will be selected for the series finale, which takes place in Maui the holiday week of July 1-5 at the Grand Wailea Resort. Hall of famer Warren Moon and current NFL player Matt Leinart will appear. The finalists will receive the once-in-a-life opportunity to attend the powerful training and education event at the Super 7 Steve Clarkson Retreat. They will put their skills to the test on the field and off - learning from Steve Clarkson and Hall of Fame and NFL Quarterbacks. About RedLever RedLever (http://www.red-lever.com) is a developer, producer and distributor of premium branded video entertainment created specifically for agencies and advertisers. RedLever attracts clients needing solutions to grow their brand beyond traditional media. They aim to increase visibility and market share through a massive online audience network. The company offers start-to-finish production and development in addition to targeted distribution to nearly 300 million unique Internet users worldwide via rich media experiences and customized video players. As a subsidiary of Adconion Media Group, the largest independent global audience and content network, RedLever leverages Adconion's global content serving infrastructure, combining massive international scale with granular audience reach and targeting capabilities. In addition to creating tailored branded video content, RedLever embeds brands in a slate of existing made-for-the-web shows and distributes existing video assets. RedLever is a leading producer of premium branded video content across genres and distribution platforms. They provide brands maximum exposure while controlling costs better than any other form of traditional advertising. Since its inception in 2008, RedLever has created widespread online media campaigns for Army, TRESemme, Grey Goose, and AirOptix. Jason Magner (310) 854-8128 [email protected] SOURCE RedLever |