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Sports Facilities Technology

Athletic Republic Names Panasonic as Official Technology Partner

April 29, 2010


Athletic Republic, a franchisor of science-based performance sports training centers, has named Panasonic (News - Alert) as its official technology partner through a newly formed strategic alliance.

Officials with Athletic Republic have commented that their strategic alliance with Panasonic will certainly be very beneficial for both parties and they value Panasonic's expertise and flexibility in integrating and creating innovative technology systems for enterprises like them. They have lofty goals to expand their businesses in the future, and to continue their industry-leading practices: their facilities will feature advanced technology needed in sports training.

There are some 160 existing Athletic Republic training centers and each of them will now get to use Panasonic plasma screens, HD cameras, computers and point of sale systems as part of the athlete training experience and can buy the sports technology package Athletic Republic has developed with Panasonic.

Panasonic has claimed that they offer innovative video production solutions to capture, record, display and store the blazing speed and the unique angles of professional and non-professional sports. Their ultra-reliable, solid-state high definition production equipment is ready for the harshest conditions and can work smoothly in any environment. Panasonic will have their advanced technology products on display to more than 80,000- athletes that will use Athletic Republic facilities this year.

James Doyle, President of the newly formed Panasonic Enterprise Solutions Company has stated that the formation of the Panasonic Enterprise Solutions Company allows their company to address specific vertical markets in meaningful ways. The alliance with Athletic Republic shows how a company best-known as an electronics company can align successfully with innovative, entrepreneurial companies, and create real value for customers. Through this alliance, they have the opportunity to position Panasonic products in front of some of the most technologically-savvy consumers in the U.S.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Patrick Barnard