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Sports Facilities Technology

Insignia is the Official HDTV Partner of the Minnesota Twins

April 07, 2010


Insignia, a Best Buy exclusive brand designed to provide customers with affordable high quality and dependable technology products, has claimed that they have been elected as the official high definition television partner of the Minnesota Twins.

Insignia has provided more than 450 custom-built, flat-panel HDTVs with screen sizes of 32", 42" and 65" throughout the Twins’ new state-of-the-art home stadium, Target Field as part of the recently inked multi-year partnership between the two organizations. The ballpark is set to open for its inaugural season on April 12. Best Buy For Business, the business to business division of Best Buy, is said to have dedicated a team that serves IPTV (News - Alert) and commercial AV needs for commercial venues.

According to the company, the Minnesota Twins project marks the first ever installment for Best Buy of Insignia Commercial Series televisions. The Twins reached out to Best Buy For Business and the Insignia team has helped the sports club with equipping its new stadium with cutting-edge Internet Protocol television, or IPTV, solutions.

The Insignia team worked closely with the Twins specifications and developed customized LCD displays that will allow the Twins to link together every viewing screen within the ballpark. The Insignia’ customized flat-panel LCD TVs that will be seen at Target Field are part of the new Insignia Commercial Series product line developed for entertaining the masses with superior HD quality.

Eric Curry, vice president of corporate partnerships at Minnesota Twins Baseball Club has commented that Target Field is a world-class venue designed to provide fans an unforgettable game experience from the seats to the concourse and concession stands. They wanted to provide their fans with the highest quality, high definition picture of the game from every location within the stadium. It was an ideal partnership; the Insignia team took their feedback and built a product from the ground up that ended up exceeding their expectations.

Fernando Silva, vice president of Best Buy Exclusive Brands added that it was a privilege working with such a world-class sports organization that shares their goal of enhancing the customer experience. The Insignia brand was founded on the principal of building products that meet the needs of consumers based on the feedback they receive from their customers and employees every day, so it was a natural fit for them to partner closely with the Twins' organization to develop the state-of-the-art IPTV solution.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Alice Straight