Sports Technology & Communications News from Around the World

Spotlight, an enterprise SaaS (News - Alert) provider, announced that its SaaS application SpotlightTMS is going to help Sacramento Kings manage suite and ticket assets and enable suite holders to maximize revenues and ROI from tickets.

According to the company, the Spotlight Ticket Management is the first Software as a Service built to help companies understand the value of their tickets. Spotlight found that most companies don’t get the most out of their tickets, so they created a website to easily automate matters with a few clicks of a mouse. The solution’s built-in capabilities are supposed to enable Spotlight’s enterprise customers and Kings’ suite holders to maximize revenues and ROI from the use of ticket assets while saving time and resources managing them.

The Sacramento Kings asserted that it looked into other ticket management systems, but based on feedback from teams across the league and in other professional sports, it made the decision to move forward with Spotlight. Suite holders have requested access to a better mechanism to measure ROI and provide a clear and concise understanding of their ticket usage. By partnering with Spotlight, it is able to show its corporate customers that it is listening to them.

Some of the notable features of SpotlightTMS are: easy-to-use software; web-based SaaS software; interactive maps; easy access to tickets; most powerful sports and entertainment ticket reporting tool in the industry; e-ticketing; pre-allocation and ticket proxy; fully customizable; based on cutting edge technology; and more.

Officials with the company noted sports entertaining requires due diligence and accurate data to measure return on investment. Through this agreement, the Kings are providing their most important customers a best practices solution for tracking ticket usage and increasing revenues through the effective use of their sports entertainment dollar. They are especially pleased to know that the Kings chose SpotlightTMS based on its endorsement by other professional sports teams.