Sports Technology & Communications News from Around the World

The Grey Cup is among the largest sporting events played in Canada between the winners of the CFL's East and West Divisional playoffs. It was started in 1909 by the Earl Grey, Canada's then governor general.

Marking the final celebrations of the 100^th Grey Cup, TELUS (News - Alert) has introduced The Fan Cup, presented by TELUS into The Canadian Football Hall of Fame (CFHOF). The company has partnered with the Canadian Football League (CFL) for this purpose.

TELUS has stated that more than 15,000 fans have already added their names to this initiative and have helped TELUS to raise $50,000 for KidSport to support youth sports programs in Canada.

According to this new initiative, TELUS will provide a custom Penny Press Machine to allow fans to press a unique Grey Cup commemorative penny. Apart from this, fans can also see the first ever pro sports trophy from close quarters and be with special guests including, CFL alumni.

“The Fan Cup presented by TELUS is our way of symbolizing the unwavering passion and dedication we have for our customers," said Anne-Marie LaBerge, vice-president Consumer Marketing Communications, TELUS. "And as part of our 'we give where we live' philosophy at TELUS, we believe that no kid should be left on the sidelines without the opportunity to experience the positive benefits of organized sports. Today is about continuing our ongoing support of KidSport with a donation of $50,000.”

Even if a fan is not able to make it to the induction ceremony, the CFHOF will give them free admission on Saturday, February 9, 2013 to see The Fan Cup presented by TELUS in person.

Recently, the company announced that it will enable Special Olympics Team Canada to be celebrated at the Fairmont Vancouver Airport Hotel.