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Sports Applications Technology

Ooyala Provides In-Stream Video Viewing on Twitter

January 23, 2013


If you do not have a presence in the social media market, you almost don’t exist in the modern world. Everybody, from an adolescent learning the computer keypad to large corporate houses have some sort of social media presence. The new technologies that are being introduced in this domain will only increase its popularity. 

Helping users make use of the popularity of the Twitter (News - Alert), Ooyala has unveiled a Twitter Video Card solution. The solution allows the Ooyala customers to share videos with their Twitter followers by inserting them into their feeds.

Ooyala’s Twitter Card solution is already being deployed by major video content providers. ESPN (News - Alert) has already picked up the solution to provide video content on Twitter for its 24 million online video viewers. As the solution allows videos to be viewed on Twitter, it helps individuals and companies make the most of the popularity of social media to circulate its content.

The Ooyala solution is certified by Twitter and according to the company; this certification helps customers easily insert the videos into their Twitter accounts.

Ooyala provides its video content solution with video transcoding cloud and analytics systems. The company also makes use of custom video analytics and offers its services and helps its customers to increase its revenue, the company claims.

“Twitter is a growing source of inbound referral traffic and outbound content distribution for online media publishers and broadcasters,” said Jonathan Wilner, senior director, business product management at Ooyala. “Consumers today are at the intersection of social and mobile, and demanding easy and fast access to video content. Our ability to deliver video directly into the Twitter stream is a major step forward for publishers who want to drive viewer engagement in real-time.”

Recently, the company announced the results of global video index report, where it studied the trends of 200 million online viewers.

Edited by Carlos Olivera