Mobivity and C Spire Wireless Partner to Create Interactive Fan Engagement
To create unique and brand-specific experiences for basketball fans, Mobivity Holdings Corporation, a provider of proprietary mobile marketing technologies and solutions, has announced a partnership with C Spire Wireless to create interactive and unique fan engagement solutions for the Memphis Grizzlies and FedExForum.
The Memphis Grizzlies are a professional basketball team based in Memphis, Tennessee.
Recognizing the business potential of social marketing, Mobivity will help fans interact with the NBA team using its patented mobile marketing platform, as well as in-stadium graphics for live polling, text-to-win campaigns and picture-to-screen engagement.
Jim Richmond, vice president of Corporate Communications for C Spire Wireless said, “We're excited about the partnership with Mobivity, which will help us increase the amount and quality of brand engagement with Grizzlies fans throughout the season, Mobivity is helping us develop a personalized relationship with fans in a venue that is one of the best sports and entertainment destinations in the Mid-South.”
Michael Falato, senior vice president of Sales and Business Development for Mobivity, said, “Mobivity is pleased to establish this mobile partnership with C Spire and the Memphis Grizzlies and we look forward to an engaging and successful relationship with fans during the season.”
In addition, Mobivity's patented technology will also enable the Memphis Grizzlies to stay connected to fans via text messages and notifications, along with mobile updates and offers to increase attendance and brand loyalty.
Chad Bolen, VP of Corporate Sponsorships, said in a statement, "This new relationship will enhance our mobile marketing technologies and solutions for our fans. With mobile platforms becoming an integral part of our society, we are confident our fans will appreciate the live polling, text-to-win campaigns and picture-to-screen engagement coming this season."
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Edited by Braden Becker